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Lifestyle<br />
Recept neodoljivosti | The Recipe for Irresistibility<br />
Venecijanska škola<br />
Nakon što je udahnuo mirise cvjetnih polja oko<br />
Grassea i usavršio svoj dar u jednom od tridesetak<br />
laboratorija koji djeluju na tom području, krenuo je<br />
Lorenzo u osvajanje svijeta. Godinama je bio najvažniji<br />
kreator parfema u Parizu, metropoli mode i estetike,<br />
gdje je surađivao s najvećim modnim i kozmetičkim<br />
kućama. Postavši tako jedan od najtraženijih svjetskih<br />
stručnjaka odlučio je pokrenuti vlastitu proizvodnju.<br />
Lorenzo je podrijetlom iz Venecije, a upravo je grad na<br />
laguni, na čudo mnogih, kolijevka moderne proizvodnje<br />
parfema. Svima je poznato da je u XVII. stoljeću<br />
industrija parfema doživjela procvat na području<br />
Francuske, gdje se za vrijeme vladavine Luja XV. sva<br />
raskoš aristokracije pokazivala i kroz svakodnevno<br />
nanošenje skupocjenih mirisa ne samo na kožu<br />
tijela, već i na odjevne predmete, lepeze i namještaj.<br />
Međutim, malo tko je upoznat s činjenicom da je<br />
1551. godine Talijan Eustachio Celebrino, neugledni<br />
stanovnik Udina, napisao prvu knjigu posvećenu<br />
kreiranju mirisa i tiskao je u Veneciji. Osnove izrade<br />
parfema sežu, dakle, daleko u povijest, a sve ostalo su<br />
varijacije, jer je baza i danas u eteričnim uljima koja se<br />
dodaju u alkohol.<br />
The Venice School<br />
After inhaling the scents of the flower fields around<br />
Grasse and perfecting his talent in one of the thirty<br />
laboratories that work in that area, Lorenzo set out<br />
to conquer the world. For years, he was the most<br />
important perfume designer in Paris, the metropolis<br />
of fashion and aesthetics, where he cooperated with<br />
the leading fashion and cosmetic companies. Lorenzo<br />
comes from Venice, and it is this city on the lagoon<br />
that is the cradle of the modern perfume production.<br />
It is well-known that the perfume industry flourished<br />
in France in the 17th century. During the reign of Louis<br />
XV, the profusion of aristocracy was shown through<br />
everyday application of perfume, not only to body<br />
skin, but also to clothes, fans and furniture. However,<br />
few people know that an Italian, Eustachio Celebrino,<br />
a plain inhabitant of Udine, wrote the first book<br />
dedicated to perfume creation and printed it in Venice<br />
in 1551. Therefore, the basics of perfume production<br />
are very old, and everything else is just a variation,<br />
because, even today, the base is in the essential oils<br />
added to alcohol.<br />
Miris je ono što se pamti<br />
Lorenzo Dante Ferro svakoga dana stvara nove mirisne<br />
note. Ima on nos kao i svi mi, no za razliku od nas koji<br />
možemo razlikovati stotinjak mirisa, on ih razlikuje<br />
dvadeset puta više. Kreiranje parfema vještina je na<br />
kojoj se dugotrajno radi i uvijek trebate biti za dužinu<br />
nosa ispred konkurencije. S točnim sastavom parfema,<br />
koji se može sastojati i od dvjestotinjak različitih<br />
komponenti, upoznati su tek njegovi kreatori koji ga<br />
ljubomorno čuvaju. Ferro je kreirao i liniju posebnih<br />
parfema za interijere, a najveći interes pokazali su<br />
upravo hotelijeri kako bi svojim gostima upotpunili<br />
dojmove s odmora. Dobro je poznato kako svi žele<br />
kupiti ono što lijepo miriše. Losioni za tijelo, slatkiši,<br />
prostori trgovine ili ureda bit će popularniji ako se<br />
uz njih veže ugodan miris. Kvalitetan parfem dugo<br />
ostaje u zraku i sjećanju, a vaš nos, iako nije poput<br />
Lorenzova, sigurno će primijetiti da se radi o nečem<br />
nesvakidašnjem.<br />
A Scent to Remember<br />
Lorenzo Dante Ferro creates new scent notes every<br />
day. He has a nose just like everybody else, but in<br />
comparison to us who can recognize about a hundred<br />
scents, he can recognize about twenty times more.<br />
Designing a perfume is a skill that is developed over a<br />
long period of time and you always need to be ahead<br />
of your competition by a nose. Only the designers are<br />
familiar with the accurate composition of a perfume,<br />
which can contain as many as two hundred different<br />
components. They guard it with jealousy. Ferro also<br />
created a line of special perfumes for interiors, and<br />
hotel-managers showed the greatest interest for them<br />
in order to supplement the guests’ holiday impressions.<br />
It is general knowledge that everybody wants to buy<br />
things that smell nice. Body lotions, sweets, shop or<br />
office space will be more popular if there is a nice<br />
smell tied to them. A high-quality perfume stays in the<br />
air and in the memory for a long time, and your nose,<br />
though not like Lorenzo’s, will surely notice that there<br />
is something out of the ordinary.<br />
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