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Croatica<br />
Piše | Text by: Orlando Rivetti<br />
Crtež putovanja koje će se tek dogoditi | Crtež putovanja koje će se tek dogoditi<br />
Nogometna reprezentacija je najveći<br />
hrvatski brand<br />
The national football team is Croatia’s<br />
greatest brand<br />
Tvornica radosti i <strong>ponos</strong>a<br />
The Factory of Joy and Pride<br />
Nađete li se u dalekoj Aziji, Južnoj Americi, ili možda Africi, svejedno,<br />
teško da ćete lokalnim stanovnicima jednostavno objasniti gdje<br />
je Hrvatska, i kakva je to zemlja. Ali postoji jedinstvena, potpuno<br />
provjerena šifra koja razjašnjava naizgled nerješiv problem; samo<br />
spomenite ime hrvatskih nogometnih legendi Davora Šukera,<br />
Zvonimira Bobana ili možda Slavena Bilića, nove zvijezde na trenerskoj<br />
klupi hrvatske nogometne reprezentacije, Eduarda Da Silve ili Luke<br />
Modrića, mladih nogometnih čarobnjaka. Slijedi širok osmijeh i<br />
klimanje glavom kao potvrda potpunoga razumijevanja onoga što<br />
ste željeli reći. Doduše, mogli ste krenuti i lakšim putem i odjenuti<br />
popularne “kockice“, crveno-bijeli dres hrvatskih nogometaša<br />
koji je zaludio svijet. Tada bi na prvi pogled svima sve bilo jasno.<br />
Reprezentacija je uistinu najveći hrvatski brand.<br />
If you happen to find yourself in far away Asia, South America, or<br />
perhaps Africa, anywhere in fact, it would be very hard to explain to<br />
the locals in simple words where and what kind of country Croatia<br />
is. But there is a simple, completely verified approach which solves<br />
what seems to be the unsolvable. You just need to mention the name<br />
of Croatian football legends Davor Šuker, Zvonimir Boban or perhaps<br />
Slaven Bilić, the new star on the coach bench of the Croatian football<br />
team, or even Eduardo da Silva and Luka Modrić, the young football<br />
wizards. This information will be received with a wide smile and an<br />
understanding nod about what you wanted to say. Of course, you<br />
could have taken the easier route and wear the popular red and white<br />
chequered suit of Croatian footballers which caused such a frenzy.<br />
Then everything would be clear at first sight. The national football<br />
team is truly Croatia’s greatest brand.<br />
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