AFNR Standards - National FFA Organization
AFNR Standards - National FFA Organization
AFNR Standards - National FFA Organization
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Level I Level II Level III<strong>National</strong> AcademicStandard Grade-LevelExpectationABS.06.01.02.a. Describefunctions in agriculturalmarketing.ABS.06.01.02.b. Assess thepresence of marketinginfrastructure for agriculturalcommodities.ABS.06.01.02.c. Evaluatealternative marketingstrategies, such as valueadding,branding and nichemarketing, and propose andimplement appropriatemodifications to achieve<strong>AFNR</strong> business goals.ABS.06.02. Performance Indicator: Develop a marketing plan.Language Arts: 3, 5, 7 and8Social Studies: 7b and 7dABS.06.02.01.a. Identifythe purpose, componentsand developmentalprocesses of marketingplans.ABS.06.02.01.b. Perform amarketing analysis, includingevaluation of thecompetitors, customers,international and domesticpolicy environment,regulations and rules,standards and <strong>AFNR</strong>business resources.ABS.06.02.01.c. Establishmarketing plangoals/objectives, includingmonitoring, measuring andanalyzing goal achievement.ABS.06.03. Performance Indicator: Develop strategies for marketing planimplementation.Social Studies: 7b and 7hABS.06.03.01.a. Identifyand use strategies frequentlyemployed in marketingprograms, including thoseused in niche markets.ABS.06.03.01.b. Determinemarketing strategies that aremost likely to be effective inan <strong>AFNR</strong> business.ABS.06.03.01.c. Revisemarketing strategies basedon monitoring andmeasurement information fortarget customer base.ABS.06.04. Performance Indicator: Develop specific tactics to market <strong>AFNR</strong>products and services.Social Studies: 7b, 7g and7hABS.06.04.01.a. Explain themeaning and use of the fourPs (product, place, price andpromotion) in marketing.ABS.06.04.01.b. Developadvertising campaigns thatpromote products andservices.ABS.06.04.01.c. Implementsales goals and incentiveprograms, and identify pricingstrategies used bycompetitors.ABS.06.05. Performance Indicator: Merchandise products and services to achievespecific marketing goals.Language Arts: 4Social Studies: 7b and 7dABS.06.05.01.a. Identify,explain and organizecomponents of the salesprocess.ABS.06.05.01.b. Developeffective customerrelationships usingapproaches that areconsistent andcomprehensive.ABS.06.05.01.c. Monitormarketing approaches todetermine effectiveness ingoal achievement, and makeneeded changes in suchapproaches.17