measure and monitor the processes and report results ... - Refresco.de

Buy & Build strategy
By buying strong regional manufacturers and optimizing our existing business we aim to:
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Expand our presence in existing and adjacent markets
Complete our product portfolio, filling in our product/packaging matrix
Balance our customer base: national and international retailers and A­brands
Improve supply chain sustainability
Expand our presence in existing and adjacent markets
We will acquire companies to expand our presence in existing
and new markets. This will give us access to large markets
like the UK and fast­growing markets such as Italy and Eastern
Europe. Acquisitions will also increase scope for revenue synergies
(through cross­selling products) and purchasing synergies.
Acquisitions help us grow our customer base, too.
Complete our product portfolio, filling in our
product/packaging matrix
We aim to complete our product portfolio by buying companies
with portfolios of products that strengthen our market position
in existing markets. This way we can realize operational, cost and
purchasing synergies and improve our offerings to customers.
Balance our customer base:
national and international retailers and A-brands
We will constantly balance our customer base between
retailers and A­brand companies. We can do so by acquiring
manufacturing facilities from A­brand companies. This will
strengthen the relationship with the A­brand vendor and
will allow us to improve plant utilization without creating
conflicts of interest. Combining the production of private
label with the co­pro duction of A­brands gives an opportunity
for the customer, as well as for Refresco, to better control the
cost price of the final product.
Improve supply chain sustainability
To improve supply chain sustainability we build on creating
long­term relationships with our suppliers and customers.
We focus on the entire supply chain process rather than on
just the end­product. We will boost earnings by increasing the
throughput of existing and acquired production plants.
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