measure and monitor the processes and report results ... - Refresco.de

Raw materials: orange juice
Refresco is ranked in the top 5 of the world’s biggest buyers of
orange juice (Frozen Concentrated Orange Juice (FCOJ) and Not­
From­Concentrate (NFC)), a key raw material for our products.
Our largest supplier is Citrosuco. We talked to Tales Cubero,
Citrosuco’s CEO, about his company’s efforts to make the supply
chain sustainable.
Citrosuco, based in Brazil and a subsidiary of Fischer Group, is
one of the world’s leading producers of orange juice. Founded
in 1963, the company was a pioneer in the construction of an
integrated system for bulk transportation for orange juice concentrate,
including tank farms for storage, an export terminal in
Santos, special vessels and a terminal for product distribution
in Europe. Refresco has been doing business with Citrosuco for
the past decade. The right quantitave and qualitative mix of
orange products of Citrosuco, Cutrale, LDC, Citrovita and our
own orange juice production in Spain take care of guaranteed
coverage of our customers’ demand year after year.
Asked what makes the cooperation with Refresco successful,
CEO Tales Cubero replies, “It’s a matter of mutual trust and
respect. In our ever­changing market environment, there are
many challenges every season and every year, and we both
respect that these challenges have a big influence on our
negotiations, which are always tough but fair. Together, we try
to find solutions for these challenges and that also helps to
create more opportunities to cooperate.”
Citrosuco takes its responsibility for supply chain sustainability
seriously, Tales Cubero explains. “Supply chain sustainability
is a very positive development in our industry. It actually
allows us to look at things from a different angle and in the
end decide on the basis of a mix of factors, like direct and
indirect costs, direct and indirect effects on the environment,
direct and indirect social effects, etc. It is a great opportunity,
not only for our two companies but for society as a whole.”
At Citrosuco, social and environmental responsibility has been
part of the corporate strategy for decades, says Tales Cubero,
“long before sustainability became a marketing hype.”
The fundamental principle which guides Citrosuco’s strategy is
respect for people and the environment. In a nutshell, the aim
is to create wealth by producing and delivering high­quality
products and thereby bringing health and pleasure to consumers,
without damaging Mother Nature, while at the same time
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