measure and monitor the processes and report results ... - Refresco.de
measure and monitor the processes and report results ... - Refresco.de
measure and monitor the processes and report results ... - Refresco.de
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Business review 2010<br />
Governance<br />
<strong>Refresco</strong> is committed to running its business with integrity. The governance structure <strong>de</strong>scribed in this chapter<br />
reflects how <strong>the</strong> group is directed <strong>and</strong> controlled, suiting <strong>the</strong> interests of its business <strong>and</strong> stakehol<strong>de</strong>rs.<br />
The contribution of <strong>the</strong> Supervisory Board is <strong>de</strong>scribed in <strong>the</strong> Supervisory Board Report. As entrepreneurship is<br />
one of <strong>Refresco</strong>’s core values, we see a certain level of risk-taking as part of our nature <strong>and</strong> unavoidable when<br />
doing business. In this section we <strong>de</strong>scribe possible risks on multiple levels <strong>and</strong> how we manage <strong>the</strong>se risks.<br />
Risk management<br />
A simple <strong>de</strong>finition of risk management is <strong>the</strong> process of<br />
un<strong>de</strong>rst<strong>and</strong>ing <strong>and</strong> managing <strong>the</strong> risks that an organization<br />
inevitably is subject to in attempting to achieve its corporate<br />
objectives. <strong>Refresco</strong>’s risk management <strong>and</strong> internal control<br />
systems are set up to mitigate <strong>the</strong> uncertainties that we face,<br />
<strong>the</strong>refore improving conditions for achieving our objectives.<br />
In 2010 <strong>Refresco</strong>, with assistance from KPMG, ma<strong>de</strong> steps to<br />
fur<strong>the</strong>r professionalize its risk management. In a number of<br />
sessions several key operational risks were i<strong>de</strong>ntified <strong>and</strong><br />
plotted on <strong>the</strong> basis of impact <strong>and</strong> likelihood of occurrence.<br />
Objectives were established for each of <strong>the</strong>se risks <strong>and</strong> teams<br />
are working to i<strong>de</strong>ntify <strong>and</strong> implement additional mitigating<br />
<strong>measure</strong>s. The following risks can be distinguished.<br />
Strategic risks<br />
Risks related to <strong>the</strong> global financial <strong>and</strong> economic situation<br />
The global economic downturn has impacted economies <strong>and</strong><br />
markets in which we operate. Therefore <strong>Refresco</strong> is subject to a<br />
number of risks that might impair our ability to fully implement<br />
our strategy or achieve <strong>the</strong> set objectives. The economic<br />
crisis limited <strong>the</strong> availability of credit, which had a negative<br />
impact on <strong>the</strong> execution of our inten<strong>de</strong>d acquisition strategy.<br />
<strong>Refresco</strong> realized that to stay healthy <strong>and</strong> fur<strong>the</strong>r streng<strong>the</strong>n<br />
our competitive position in this economic situation, shortterm<br />
<strong>measure</strong>s nee<strong>de</strong>d to be taken. Recently we have reduced<br />
working capital significantly. As a result, <strong>the</strong> cash position<br />
of <strong>the</strong> company remains strong <strong>and</strong> working capital control<br />
remains tight. Financial markets seem to have recovered reasonably<br />
well, which was reflected in <strong>the</strong> new acquisition facility<br />
we were able to conclu<strong>de</strong> with our key banks <strong>and</strong> <strong>the</strong> subsequent<br />
acquisition of SDI. However, we are <strong>de</strong>veloping as many<br />
alternatives as possible to finance <strong>the</strong> company <strong>and</strong> maintain<br />
a healthy cash flow, which is consi<strong>de</strong>red to be crucial.<br />
Risks of a cyclical downturn reducing sales <strong>and</strong>/or margins<br />
A large part of <strong>Refresco</strong>’s revenue comes from economies<br />
that have been severely affected by <strong>the</strong> unprece<strong>de</strong>nted<br />
economic slowdown in 2009, which has adversely impacted<br />
consumer markets <strong>and</strong> triggered changes in consumer behavior.