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our platform for growth.”
A strengthening of the financial position through the equity
injection by 3i, a healthy and fine­tuned organization and a
sustainable supply chain give us the confidence that we will be
able to pursue the path of sustainable growth and extend our
business in existing and adjacent markets, thus demonstrating
our leadership in the business.
We will further increase our focus on our roots: quality,
reliability, cost leadership, as well as sustainability. Our focus
is on an ambitious growth strategy leading to a broad European
presence. The focus for 2011 will be very much directed by
integration, optimization and organization. This, along with a
underlying solid business and a balanced total product portfolio
of soft drinks and fruit juices, guarantees that our partners
benefit from the best quality offered at the lowest cost.
We are confident about the prospects of our business and
we are mindful of our mission statement, to become Europe’s
No. 1 manufacturer of soft drinks and fruit juices, by pursuing
our Buy & Build strategy, serving international and national
retailers and A­brands.
Rotterdam, March 29, 2011
Executive Board
Hans Roelofs
Chief Executive Officer
Aart Duijzer
Chief Financial Officer
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