measure and monitor the processes and report results ... - Refresco.de
measure and monitor the processes and report results ... - Refresco.de
measure and monitor the processes and report results ... - Refresco.de
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Sustainability review 2010<br />
Plastipak has been in <strong>the</strong> recycling business for 25 years.<br />
It recycles over a billion containers a year in Europe, <strong>and</strong> over<br />
5 billion worldwi<strong>de</strong> in <strong>the</strong> last five years. The company invests<br />
in lightweighting its’ packaging without compromising quality,<br />
<strong>and</strong> aims to grow its recycling content to almost 80%. “There<br />
is a limit to <strong>the</strong> process, however,” William Young points out,<br />
“because we do not want <strong>the</strong> use of renewable materials to<br />
ultimately affect <strong>the</strong> food chain.” <strong>Refresco</strong> currently purchases<br />
approximately 25% of <strong>the</strong>ir PET requirements from Plastipak,<br />
with over 40% currently produced with recycled content.<br />
“We are engaged in <strong>the</strong> promotion of collection systems, <strong>and</strong><br />
via our customers establish partnerships with consumers. This<br />
could offer a winwin situation, not only benefiting <strong>the</strong> environment,<br />
but also helping to reduce unemployment, because it<br />
would require more people to h<strong>and</strong>le <strong>the</strong>se collection <strong>processes</strong>.”<br />
The future offers a wealth of opportunities for both companies,<br />
William Young believes. He views <strong>Refresco</strong> as a consolidator of<br />
beverage companies <strong>and</strong> very innovative. “We realize that we<br />
have to earn our position as we go forward. We will continue<br />
to build trust, with a lot of hard work. This also means we have<br />
to have a lot of flexibility in packaging solutions, optimizing<br />
our sustainable supply chain.” He sees opportunities where<br />
<strong>Refresco</strong> is exp<strong>and</strong>ing its production in more sensitive<br />
beverage products. “We can bring value here with some of<br />
our advanced filling technologies, which can make a huge<br />
difference to <strong>the</strong> bottom line of strategic partners – of which<br />
<strong>Refresco</strong> is a lea<strong>de</strong>r”.