Annual Report 2010 - Frauenthal Holding AG

SHT Haustechnik AG is Austria’s leading sanitary, heating
and plumbing supplies wholesaler. The company was
incorporated into the Frauenthal Group in 2005. In 2010
SHT had an average headcount of 682 in Austria and
recorded revenue of EUR 271 m – a full 3.5 % above the
industry average.
SHT now operates six logistics centres, seven sales outlets,
40 pick-up stores and 12 up-market Bäderparadies
bathroom showrooms. A new integrated service, logistics
and sales centre opened in Innsbruck in July.
1a-Installateur Marketingberatungsges.m.b.H, a wholly
owned subsidiary of SHT, offers sales support for
around 200 member fi rms under the 1a-Installateure (A1
Plumbers) umbrella brand name, which is well known
throughout Austria. It also coordinates advertising campaigns,
trade fairs appearances and training seminars.
Wolfgang Knezek, Beatrix Pollak, Hans-Peter Moser
SHT distributes the leading sanitary, heating and plumbing
equipment brands in Austria, as well as its own
Prisma (sanitary) and SaniMeister (plumbing) brands.
The exclusive “elements” range (wall-mounted products
exclusively made for SHT by manufacturers of branded
goods) is now well established on the market following
its launch in 2008.
Successful proprietary brands are important for SHT as
they provide the opportunity to differentiate the group
from the competition in terms of its products and its
services. SHT’s suppliers include well-known branded
manufacturers. It gives preference to suppliers with
production facilities in Austria, whose support allows it
to offer outstanding value for money.
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