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The Case Study - Seylan Bank

The Case Study - Seylan Bank

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41{ Chapter 5 }Rebuildingthe BusinessA series of practical steps, including a systematic rethinking ofpolicy in every area, soon yielded measurable positive results.<strong>The</strong> new board of directors understood that the reinvention of <strong>Seylan</strong> <strong>Bank</strong>must begin at the highest level, with new policies and practices aroundcorporate governance. Board meetings, traditionally held once a month, nowbecame weekly events, starting at 4:30 p.m. and often running as late as 2:00the following morning. In addition to the Management Committee, the boardestablished Credit, Audit, Nominations, Remuneration and Risk Managementcommittees. With a better-defined corporate structure, a rigorous set ofstandards and a commitment to lead by example, the executive team could thenbegin implementing the myriad practical measures required to get the <strong>Bank</strong>moving forward on a secure and profitable path.In a series of meetings in various forums, the <strong>Bank</strong>’s leadership soughtto restore employees’ confidence in their institution and obtain their supportfor the collective effort to come. Employees gained a better understanding oftheir individual responsibilities in relation to the <strong>Bank</strong>’s current position andfuture expectations. <strong>The</strong> response at all levels was overwhelmingly positive, asstaff affirmed their commitment to returning <strong>Seylan</strong> <strong>Bank</strong> to full strength andbeyond. Now the task was to implement specific tactical measures designed tore-engineer existing operations and processes.<strong>The</strong> range of business challenges fell into three main areas:<strong>Bank</strong>ing Practices• As long as a significant number of depositors continued to empty theiraccounts, management met on a daily basis to ensure branches had sufficientfunds to pay out all withdrawals.• <strong>The</strong> board provided senior management with new targets for reducing the<strong>Bank</strong>’s ratio of non-performing loans (NPLs), which had risen above 30%during the crisis.

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