The Case Study - Seylan Bank

49{ Chapter 6 }A Sound FutureStrategyGuided by a comprehensive strategic plan, Seylan Bank isbuilding a healthy, sustainable future for all stakeholders.Faced with a uniquely challenging threat to its future as an institution, SeylanBank has prevailed by building on - and believing in - its core strengths. TheBank welcomed the support of its partners, but at the same time took pride innever needing the financial rescue sought by so many other banks around theglobe. In retrospect, it’s clear that what helped Seylan Bank most in quicklyrecovering its stride was a collective grasp of the fundamentals:• Commitment to ethical governance and accountability• Respect for basic values such as integrity, commitment and trust• Belief in the power of teamwork• Leadership grounded in experience and sound judgment• Dedication, among thousands of loyal employees, to doing whatever isneeded to ensure successAs the current period of stabilisation and consolidation draws to a close,Seylan Bank expects to maintain its ranking as Sri Lanka’s fifth largest bank,using its solid customer base as a springboard for future growth. It also remains‘The Bank with a Heart,’ but at the same time is ready to make its strong brandeven stronger, exploring new ways to provide the kind of responsive, flexibleservice that has always set Seylan Bank apart.The Bank’s strategic consultations have yielded a new vision:“To be the leading financial solutions provider that delivers exceptionalvalue to stakeholders.”