The Case Study - Seylan Bank

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Copyright © 2009 Seylan Bank PLCStock Code SEYB. N0000ISBN 978-955-1619-01-5Designed and produced by Smart MediaThis Annual Report is printed on paper containing post-consumer fibre.The paper used in this report is also certified under the Programme for the Endorsement of Forest Certification Schemes (PEFC)/Chain of Custody.
ContentsPrefaceA STORY WORTH SHARING ............................................................... 07Seylan Bank’s return to financial stability warrants a unique case study - withlessons for the entire financial services industry.Chapter 1GROWTH AND ITS CHALLENGES ...................................................... 09From its founding in 1987, ‘The Bank with a Heart’ grew rapidly, and managingthat success became increasingly difficult.Chapter 2A CRISIS OF CONFIDENCE ................................................................ 17In a general climate of uncertainty, misunderstandings around the collapse ofGolden Key Company triggered a run on Seylan Bank.Chapter 3SWIFT AND DECISIVE ACTION .......................................................... 25The Central Bank stepped in quickly, installing a new board of directors tostabilise the business and apply corrective measures.Chapter 4REASSURING THE PUBLIC ............................................................... 35The top priority of the Bank’s new board was to restore confidence throughforthright and transparent communications.Chapter 5REBUILDING THE BUSINESS ............................................................ 41A series of practical steps, including a systematic rethinking of policy in every area,soon yielded measurable positive results.Chapter 6A SOUND FUTURE STRATEGY ........................................................... 49Guided by a comprehensive strategic plan, Seylan Bank is building a healthy,sustainable future for all stakeholders.BENCHMARKS OF SUCCESS ............................................................ 55The ultimate measures of Seylan Bank’s return to stability and growth are thefinancial and operational results for 2009.Financial HighlightsManagement ReportRisk Management ReportCorporate Governance ReportSustainability ReportFinancial ReportsAppendixProfiles of the Board of Directors, Senior Management Team, Ten Year Summary,Summary of Performance Indicators, US$ Accounts, Investor Information, Branch Network,Geographical Analysis, Glossary, Corporate Information, GRI Compliance Index, Subject Index,Notice of Meeting, Sinhala Translations, Tamil Translations, Form of Proxy
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