The Case Study - Seylan Bank
The Case Study - Seylan Bank
The Case Study - Seylan Bank
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ContentsPrefaceA STORY WORTH SHARING ............................................................... 07<strong>Seylan</strong> <strong>Bank</strong>’s return to financial stability warrants a unique case study - withlessons for the entire financial services industry.Chapter 1GROWTH AND ITS CHALLENGES ...................................................... 09From its founding in 1987, ‘<strong>The</strong> <strong>Bank</strong> with a Heart’ grew rapidly, and managingthat success became increasingly difficult.Chapter 2A CRISIS OF CONFIDENCE ................................................................ 17In a general climate of uncertainty, misunderstandings around the collapse ofGolden Key Company triggered a run on <strong>Seylan</strong> <strong>Bank</strong>.Chapter 3SWIFT AND DECISIVE ACTION .......................................................... 25<strong>The</strong> Central <strong>Bank</strong> stepped in quickly, installing a new board of directors tostabilise the business and apply corrective measures.Chapter 4REASSURING THE PUBLIC ............................................................... 35<strong>The</strong> top priority of the <strong>Bank</strong>’s new board was to restore confidence throughforthright and transparent communications.Chapter 5REBUILDING THE BUSINESS ............................................................ 41A series of practical steps, including a systematic rethinking of policy in every area,soon yielded measurable positive results.Chapter 6A SOUND FUTURE STRATEGY ........................................................... 49Guided by a comprehensive strategic plan, <strong>Seylan</strong> <strong>Bank</strong> is building a healthy,sustainable future for all stakeholders.BENCHMARKS OF SUCCESS ............................................................ 55<strong>The</strong> ultimate measures of <strong>Seylan</strong> <strong>Bank</strong>’s return to stability and growth are thefinancial and operational results for 2009.Financial HighlightsManagement ReportRisk Management ReportCorporate Governance ReportSustainability ReportFinancial ReportsAppendixProfiles of the Board of Directors, Senior Management Team, Ten Year Summary,Summary of Performance Indicators, US$ Accounts, Investor Information, Branch Network,Geographical Analysis, Glossary, Corporate Information, GRI Compliance Index, Subject Index,Notice of Meeting, Sinhala Translations, Tamil Translations, Form of Proxy
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