Masterplan Ulcinj - Ada Bojana

TUI catalogs let you suppose that the beachesare often dirty and that none of the contractualparties are responsible for it, which in turn meansthat nobody can demand damages. ITS doesmention that hotel installations are likely to breakdown and that the personnel, while rather kind, isoften not qualified. These kinds of remarks aremeant to prevent complaints and paying ofdamages. They are very cautious and generaland not valid in every particular case. However,if there were no good reasons for it, no touroperator would warn its clients.Regarding the ITS short tour program, which isalready not very abundant as it is, there are alsosome veiled warnings. Apart from possibleinefficient service, accommodation capacitiesand entertainment offer can not satisfydemanding clients with special interests otherthan swimming. Out of almost 95.000 registeredbeds representing total accommodation capacity,26.000 are found in hotels. 82 % of these arecalled B-category, which corresponds to the twostar rating. 2-4.000 beds could be suitable forinternational market. Camp sites offer 18.500places and 30.000 beds are found in “other kindsof accommodation “, i.e. in very basic holidayfacilities.Private accommodation officially offers about20.000 beds, but the real number is not known.The Ministry of Tourism estimates the number ofunregistered but available beds at about 60.000.There are also around 90.000 beds in privateweekend apartments, which are not included instatistics. That explains the existence of summercrowds, as well as of countless people trying torent their rooms standing in the streets andaccosting foreigners with ad-hoc boards drawnby them. That is the general impression thatMontenegro leaves on tourists. It is hard to talkabout quality in these circumstances.Image 6.7:St. Stefanimage 6.8: Skihotel near RopzajePicture 6.9:Hotels “Cases“ near UlcinjQuality standards of hotels and the variety oftourist activities proposed are but one of theimportant aspects of market orientation.Demanding guests equally pay attention to theatmosphere in the hotel, which is the result of itsstructure. That is why a new concept lookingtowards the future was inaugurated in the 70s onthe Montenegrin coast. St. Stefan, once a smallfishing village, was renovated and turned into ahigh-quality hotel town and it quickly drewworldwide attention. It became an example for anumber of tourist products: Port Grimaud, PuertoBanus, Village resorts in Korushka, etc. The ideaoriginated in Montenegro but it was commerciallyexploited in other countries. As a reflection ofthe local identity carved in stone, the atmosphereis perfectly suited to the wishes of today’smarket, to the principles of sustainabledevelopment and to the image of localpopulation.St. Stefan has become a star in tour programs forwhich an entrance has to be paid. This hoteltownhas, however, remained an isolated case inMontenegro allowing the country to still benefitfrom its image, but quality-wise it has dropped to