Masterplan Ulcinj - Ada Bojana

In order to attract foreign investors, attractiveframework is necessary with severalpreconditions:• Legal framework in all the aspects;• Investment incentives, which can keep pace ininternational relations;•Realistic chances for gain;• Effective infrastructure for electricity and watersupply and treatment of waste water;•The setting which is favorable for the investor,trust in administration and political system as wellas tourist destination with an image of future.Introducing the publicPeople are the main focus of the tourismindustry:• either guests who want their expectations andneeds to be met,• either local population who want to live ontourism and• who have to adapt to tourists.Because of big changes that tourism is imposing,the public must be continually involved in theentire process of development, in order to showunderstanding on the one hand, and cooperateconstructively and critically on the other. It istheir behavior that is important, identity and originand environment.Cross-border cooperationIntroducing the neighboring region in Albania asa tour destination will contribute to attractivenessof Ulcinj. Therefore, the cross-border cooperationis in mutual interest of both sides.Besides that, cross-border cooperation is neededon the Skadar Lake and the river Bojana for thepurposes of protection and further developmentof natural park potential.Ulcinj must become the destination of the knownbrand. Ulcinj Coast must be positioned on themarket as an authentic general product, in orderto be competitive, but not on the basis of lowprices. This involves the following:• product strategy, as explained in the concept,which is based on Velika Plaza sandy beach, butcomplementing it with Montenegrin history,oriental identity, landscape development andnatural parks and• market strategy, which will reach target tourists’minds through marketing and work with thepublic (PR)• and which is because of the synergy effectregarded as sub-brand of the superior brand of“Montenegro”, which in addition to Ulcinj ispromising.15 MeasuresIn order to achieve the regional concept for Ulcinjarea, preconditions and introductory steps areneeded in the first place.1.Strict ban of the construction in Velika Plaza,on the river Bojana, in its mouth and in SaskoLake.2.Binding decision on regional tourism concept,which needs to be passed by competent politicalbodies.3.Organizing regional destination management.4. Setting up legal basis for implementing theconcept in time and space schedules.5.Desiging urban plan for Velika Plaza whichmeets the tasks from regional concept observingecological aspects.6. Parceling Velika Plaza out for the developmentof tourism projects.7. Forming natural park on Velika Plaza, on Ada,Sasko Lake, legal, scientific and administrativemeasures for the settlement of flamingoes andpelicans in the Skadar Lake in the Ulcinj Valley,regarding cross-border cooperation.8.Planning and financing the entire infrastructurefor water and electricity supply and treatment ofwaste water and hard waste and determining thecosts of the entire infrastructure.9. Determining prices of the land in Velika Plaza,taking into consideration the costs ofinfrastructure.10.Determining incentives for big investors, takinginto consideration initial risks and developmentimpulse.11.Planning tourist infrastructure for introducingthe hinterland with bike and pedestrian paths andproducing the priority list.