Masterplan Ulcinj - Ada Bojana

Image 1.9 Illegal dump siteImage 1.10 Weekend house in NjegusiADAC “Montenegro is not cheap destination”The price-service relation also contributes to thedisappointment. The wish to gain maximum profitis, however, reasonable if we take into accountthe short season time. But, if services do notcorrespond to their price, the prices can returnlike boomerang in the following year and ruin thereputation. The observation of ADAC thatMontenegro is not cheap country should beunderstood as serious critic, because it is stillvery hard to find a service satisfying its highprice.Tourism Master Plan and marketing plan foreseethe development of tourism industry inconsecutive phases. The climate, beaches,cultural diversity and wild beauty of the countrymake the core of tourism offers. It is the role thatmay multiply its benefits and it is a guarantor ofsuccess in near future, if only all use itappropriately. Montenegro Constitution hasprescribed ecology responsibility, i.e., theprinciple of development sustainability within allareas. However, to behave according to thatprinciple does not imply only to commit to onecivilization idea only or the expression in obeyingthe law, but it means the imperative for theeconomic awareness at the same time.Therefore, Master Plan for Velika Plaza impliesall implementation measures shall be followed byeffective steps and controls, all for the purpose ofprotecting landscape appearance, the nature andthe regional identity, as well as for the purpose ofthe construction of infrastructure of the capacityenough for energy and water supply, wastesremoval and purifying waste waters.Image 1.12Logo1.11