Masterplan Ulcinj - Ada Bojana

which is in common for all the hotels- to paygreat attention to landscape architectureincluding the facilities for recreation.• Hotel offer will be carried out within the modulesthemselves i.e. it will be concentrated in clusters.Modules and segments of offerThe development of Velika Plaza will last foryears and the precondition for that are biginvestments.• In order to avoid future construction works tohinder functioning of the operative hotels,• in order to have non-urban areas on the beachopen to public and• in order to, as an additional mark of the quality,protect green areas, the entire capacity isdivided in modules i.e. 6 individual segments ofoffer, which need to build their own identity, inorder to avoid the impression of “big mass”. Themodules are separated by green areas which are300-350 m wide.Each of the 6 modules leans on the beach- ca 800 m with enough green area forca.6,000 beds.The green areas, protection zones and cartrafficStandards, beach, subtropical development ofthe landscape and ecologically important zonesshould be the marks of quality of Velika Plaza.Therefore the following will remain untouched:•its south-east part,• the course and the mouth of Bojana,• and the part of Ada where there are noconstructions.Private car traffic in Velika Plaza will be limitedand replaced by public transport vehicles.Introducing the hinterlandDiversity and unique beauty of Velika Plaza with• Skadar Lake (USP),• hilly landscape of Sasko Lake• Karst Mt Rumija,• sleeping villages• rocky coast and coves for swimmingthese are all additional advantages, which willmake Ulcinj coast unusually attractive touristdestination. Introducing the hinterland into theoffer of the town of Ulcinj and Velika Paza,means the following:• the destination will attract other groups ofguests other than beach tourists,• enable the extension of the summer seasonfrom the spring to autumn,• benefits for small and medium companies in thehinterland•and economically contribute to protection ofnatural parks.Tourist infrastructureComplementing the capacity on Velika Plaza withrecreation infrastructure, whose volume, diversityand quality must be diversified and specialized tomeet the requests of the tourism market.Tourism infrastructure with three differentaspects will be needed:• product which will provide for tour andadventure• round tour of the Skadar Lake and of Mt.Rumija with tours of fishermen and mountainvillages;• visiting the remains of the Old Town of Bar andSas;•settling flamingoes in the Ulcinj Slat Worksbasins and in the Ulcinj Valley;•village open markets, fish food and folklorerestaurants with Montenegrin and Albanianspecials.• for extending the summer season:• network of bike and pedestrian pathsthroughout the entire hinterlandwhich would, as a vision, open up the entireMontenegro,• Offer of niches, which would link the feelingsabout culture and nature with the activities.• For attracting other target groups:• yachters and other sea sportsmen, byequipping the marina in the Channel MilenaMouth;• golf beginners, by equipping a modern coursefor practicing golf playing, which golf courses areat the same time buffer zones to separate VelikaPlaza protection zone;• tour makers (nature visiting) and bike riders, bymaking the mentioned networks of paths.Maximizing economic effectsTourism mainly lives on small and mediumcompanies.•For this reason, as many as possible, thecitizens should engage in this branch on thebasis of the laws and defined concepts. Thereare many possibilities –in the first place in thehinterland, where big facilities are unacceptableand whose charm is in the local setting.Accommodation capacities should beconsidered, catering, sale of agricultural andcraftsmen products, as well as all types ofservices.Private initiatives should be supported by thestate-through credits with favorable interest ratesinformation,trainings, consulting and marketing.• Besides that, it is needed to engage foreigninvestors and big tourist companies. They willintroduce professionalism, management,financial power and sales efficiency. Onsly theyare strong enough toto set up charter-chains and profitably managethem and reach new markets in the entire region.Attracting investors