Acta Technica Corviniensis

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ACTA TECHNICA CORVINIENSIS – BULLETIN of ENGINEERINGMEMBERS FROM ITALYALESSANDRO GASPARETTOUniversity of UDINEFaculty of Engineering – UDINEMEMBERS FROM CUBANORGE I. COELLO MACHADOUniversidad Central “Marta Abreu” de LAS VILLAS,Faculty of Mechanical Engineering, SANTA CLARAMEMBERS FROM AUSTRIABRANKO KATALINIC – AUSTRIAVIENNA University of Technology,Institute of Production Engineering – VIENNAMEMBERS FROM MOROCCOSAAD BAKKALIAbdelmalek Essaâdi UniversityFaculty of Sciences and Techniques – TANGIERMEMBERS FROM MACEDONIAVALENTINA GECEVSKAUniversity "St. Cyril and Methodius"Faculty of Mechanical Engineering – SKOPJEACTA TECHNICA CORVINIENSIS– BULLETIN of ENGINEERINGcopyright ©UNIVERSITY POLITEHNICA TIMISOARAFACULTY OF ENGINEERING HUNEDOARA5, REVOLUTIEI331128 – HUNEDOARAROMANIAhttp://acta.fih.upt.ro82008/ACTA TECHNICA CORVINIENSIS/Tome I
CONTENTACTA TECHNICA CORVINIENSIS – BULLETIN OF ENGINEERING.TOME I. 20081. ERIKA STANCIUFROM THE RETEZAT NATIONAL PARK TO EUROPE'S "YELLOWSTONE" – SEEDSFOR THOUGHTS ON THE ESTABLISHMENT AND EFFICIENT MANAGEMENTOF EUROPE’S LARGEST PROTECTED AREA COVERING THE SOUTHERN ANDWESTERN CARPATHIANS IN ROMANIA AND SERBIAAbstract:The Carpathian Mountains and the Danube Delta are key biodiversity and wildernesshotspots of Romania and, indeed, for Europe. Large areas of forests in the Carpathiansand extended wetland areas are places where wildlife can find a refuge and wherepeople longing for solitude and beauty can enjoy them. Where are these places andwhat should we do to keep them? The proposal launched in this paper comes with theintent to convince that it is not too late to maintain the Carpathians and, even if we cannot maintain the entire mountain range in its present status, there are some key areasthat are already protected to certain extent and can become the largest protected area ofEurope.2. MARIUS CĂLIN BENEAINTERNAL MARKETING AND PERFORMANCE IN SERVICES ORGANIZATIONS 25Abstract:The paper tries to reveal the critical importance of service employees and humanresource in delivery of quality services and creating customer satisfaction. We considerthat the employees' abilities (attitudes and behavior) can improve - or reduce- thereputation of services organization (employees are responsible for the organizationalperformance). Internal marketing is the vision of a services organization that wants totransform its employees in loyal customers. By satisfying „internal customers”, theorganization improves its ability of satisfying the „external customers” successfully.Internal marketing is a concept aimed at developing customer conscious employees thatwill consistently deliver superior quality service to the external marketplace. For thepurpose of this paper the group will focus on the customer orientation perspective as itis relevant in the context of high contact service employees.In the context of customer orientation internal marketing considers the attraction,retention and motivation of service-minded employees. Internal marketing is atechnique implemented by the organization in an attempt to ensure the provision ofexcellent service.This paper focuses on the fact that the services organization’s performance isfundamentally based on the way managers lead – using their creativity, imagination,competence – the employees.13© copyright FACULTY of ENGINEERING – HUNEDOARA, ROMANIA 9
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Acta Technica Corviniensis

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