Poverty Footprint Study on how the Coca Cola - Oxfam America

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The Coca-Cola/
SABMiller Value Chain
Introducing the Coca-Cola/SABMiller
value chain
The Coca-Cola Company is a global company that
operates locally in every community where it does
business. Coca-Cola is bottled by local companies,
usually owned and managed by local people.
Established in 1892, The Coca-Cola Company
is the world’s largest beverage company, serving
consumers with more than 500 sparkling and still
brands. Led by Coca-Cola®, the world’s most
valuable brand, the Company’s portfolio features
14 billion dollar brands including Diet Coke®,
Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®,
Powerade®, Minute Maid®, Simply® and Georgia®.
Globally, the Coca-Cola system is the No. 1 provider
of sparkling beverages, juices and juice drinks and
ready-to-drink teas and coffees. Through the world’s
largest beverage distribution system, consumers in
more than 200 countries consume the Company’s
beverages at a rate of 1.7 billion servings a day.
30 Exploring the links between international business and poverty reduction
The Coca-Cola system comprises the Company and
more than 300 bottling partners worldwide. The
Coca-Cola Company manufactures and sells
concentrates, beverage bases and syrups to its
bottling partners. It also owns the brands and markets
these brands in its capacity as trademark owner.
The Coca-Cola Company’s bottling partners
manufacture, package, merchandise and distribute
the finished branded beverages to customers, who
then sell the products to consumers.
The bottlers engage with their own local business
partners to procure ingredients, such as sugar, and
supplies, such as glass bottles.
For the purposes of this study, the Coca-Cola/
SABMiller value chain refers to The
Coca-Cola Company and its relevant subsidiaries, as
well as SABMiller’s bottling plants and its suppliers,
distributors and retailers in Zambia and El Salvador.
SABMiller’s local operation in El Salvador is
Industrias La Constancia and Zambian Breweries
in Zambia.