Poverty Footprint Study on how the Coca Cola - Oxfam America

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PepsiCo 24% Coca-Cola 51% Table 3: The Coca-Cola Company product portfolio in Zambia and El Salvador 39 Category Zambia El Salvador Cascada 21% Coca-Cola, Coca-Cola light, Fanta, Coca-Cola, Coca-Cola light, Sparkling Beverages Sprite, Schweppes, Sparletta, Coca-Cola Zero, Fanta, Sprite, Cola 4% Limca, Citra, Mazoe, Jolly Juice Sprite Zero, Fresca, Tropical Juice Drinks - � Cola-Cola � PepsiCo � Cascada � Cola � Coca-cola Hi-C � Tropical, Fanta, Sprite, Fresca � Coca-Cola Zero � Powerade � Kinley Energy Drinks Burn - Sports Drinks - Powerade, Powerade Option Water Kinley Kinley, Dasani Tea/Coffee - Hi-C Tea Other non Coca-Cola Sparkling beverages 7% 32 Exploring the links between international business and poverty reduction Coca-Cola 70% Figure 2: The Coca-Cola Company share of the sparkling beverage market in Zambia * Tangy drinks 13% Swift drinks 1% Apple Max 6% Company shares of sparkling beverage sales � Cola-Cola � Other non Coca-Cola � Tangy 13% � Apple Max � Swift drinks Coca-Cola 73% Coca-Cola 42% Kinley 1% 37 * Figure 3: The Coca-Cola Company share of the sparkling beverage market in El Salvador PepsiCo 24% Cascada 21% Company shares of sparkling beverage sales Cola 4% � Cola-Cola � PepsiCo � Cascada � Cola Coca-Cola 51% Coca-Cola 70% Coca-Cola brand portfolio Coca-Cola light 2% Tropical, Fanta, Sprite, Fresca 25% Sprite 23% � Cola-Cola � Fanta � Sprite � Kinley � Coca-Cola Light Coca-Cola brand portfolio Coca-Cola Zero 2% Powerade 2% Kinley 1% Fanta 32% Tropical, Fanta, Sprite, Fresca 25% Coca-Cola Zero 2% Powerade 2% Kinley 1% � Coca-cola � Tropical, Fanta, Sprite, Fresca � Coca-Cola Zero � Powerade � Kinley * Numbers rounded, hence small discrepency
Zambia El Salvador Figure 4: The Coca-Cola/SABMiller bottlers value chain and its key players in these markets Zambia Sugarowned estates, independently owned large and medium estates, and smallholder programs. Zambia Sugar is the sole supplier of sugar to Zambian Breweries for sparkling beverages. Key terms in sugarcane production Nampak Zambia is the sole supplier of high-density polyethylene crates and crowns used with returnable glass bottles. Afrox Zambia is the supplier of carbon dioxide used in bottling. Other supplies are imported. Sugar workers Sugar mills Other suppliers Sugar is procured by sugar mills from three sources: formal public corporations, cooperatives and independent smallholders. Producers hire farm workers independently, mostly on an informal basis. El Angel and Central Izalco are the sole suppliers of sugar to ILC for sparkling beverages. Cajas y Bolsas is the sole provider of cardboard packaging materials. LABELS is the sole provider of beverage product labels. Other supplies are imported. Zambian Breweries (ZB), of which SABMiller has an 85 percent ownership stake, is the largest bottler of Coca-Cola products in Zambia, and operates two facilities: Zambia Bottlers in Lusaka and Copperbelt Bottlers in Ndola. SABMiller bottlers Industrias la Contancias (ILC) is the sole bottler of Coca-Cola products in El Salvador, and operates two facilities: the ILC sparkling beverage bottling plant in Nejapa (a municipality of San Salvador) and the ILC water and juice plant in San Salvador. The latter is outside the scope of this study because its production of Coca-Cola is minimal. Sugar harvester Laborer paid to harvest the crop The Coca-Cola Company manufactures the concentrate that goes into all its products. The Coca-Cola Company The Coca-Cola Company manufactures the concentrate that goes into all its products. Sugar worker Laborer in sugar farms, includes harvesters and other types of workers Sugar farmer Mainly used for smallholders who may also work their own land Sugarcane grower or producer Term used for all types of sugar farm/estate owners Zambian Breweries runs its own distribution centers. Sparkling beverages are also distributed through a variety of independent channels: distributors (agents), wholesalers (strategic sales depots) and micro distribution centers. Both independant and ZB truck drivers are involved in distributing beverages. Distributors Truck Drivers ILC operates its own distribution centers and cross-docks. Independent distributors use three routes to market: wholesalers, smaller distributors and small warehouses. ILC employs drivers and independent owner-drivers. Coca-Cola products are sold through 25,000 retail outlets, including informal outlets, supermarkets, hotel bars, restaurants, fast food restaurants, kiosks (ntembas), markets and petroleum stations. Retailers Coca-Cola products are sold through 64,000 retail outlets. The vast majority of retail outlets are small shops located in private residences. Other channels include bars, food chains, restaurants, service centers, supermarkets and gyms. Exploring the links between international business and poverty reduction 33
Page 1 and 2: Exploring the links between interna
Page 3 and 4: Contents About the organizations 4
Page 5 and 6: The Coca-Cola Company sustainabilit
Page 9 and 10: Muhtar Kent Chairman and Chief Exec
Page 11 and 12: Graham Mackay Chief Executive SABMi
Page 13 and 14: ase of the pyramid, achieve a devel
Page 15 and 16: Recommendations for follow-up actio
Page 17 and 18: with the community includes not onl
Page 21 and 22: The role of business in development
Page 23 and 24: It is projects such as this that co
Page 25 and 26: Zambia El Salvador Our approach Oxf
Page 29 and 30: Six percent of the population lives
Page 31: SABMiller’s role as bottler In Za
Page 35 and 36: The Coca-Cola/SABMiller value chain
Page 37 and 38: Zambia El Salvador In the absence o
Page 39 and 40: Table 8: Aggregate employment impac
Page 43 and 44: In all markets, with few exceptions
Page 45 and 46: Figure 9: Auditing in The Coca-Cola
Page 47 and 48: employment include some workers in
Page 49 and 50: El Salvador The highest wages in th
Page 51 and 52: Many people are hired during the su
Page 53 and 54: Investment in training and capacity
Page 55 and 56: The union is an excellent organizat
Page 59 and 60: Crime in El Salvador El Salvador fa
Page 61 and 62: 0 [When] we get out at night, we ar
Page 63 and 64: Mill work is also physically strenu
Page 65 and 66: 0 Table 10: Sales by packaging type
Page 67 and 68: Table 12 Water use ratios at SABMil
Page 69 and 70: The Coca-Cola Company Sustainable P
Page 71 and 72: Product portfolio The Coca-Cola pro
Page 75 and 76: 0 Civil society groups encourage co
Page 77 and 78: According to The Coca-Cola Company
Page 79 and 80: Engage with NGOs and financial grou
Page 83 and 84:
We also wish to thank the many stak
Page 85 and 86:
43. This was developed by the Unive
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Poverty Footprint Study on how the Coca Cola - Oxfam America

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