Background_E_Market_Assessment - Shoalhaven City Council ...

Nowra CBD Master Plan – Market Assessment3. PLANNING & POLICY CONSIDERATIONSThe purpose of this Chapter is to identify those policy directions which impact on retail, commercial and residential landuses within the South Coast and particularly Nowra. Assumptions regarding rates of population or dwelling growth,centre size (floorspace), retail hierarchy, and anticipated worker populations are of particular significance.3.1 South Coast Regional Strategy (2006-2031)The South Coast Regional Strategy, as developed by the NSW Department of Planning, sets out the long term goalsand strategies for the region over a 25 year (2006-2031) planning period. The Strategy covers the local governmentareas of Shoalhaven, Eurobodalla and Bega Valley.The Strategy recognises that the population in the South Coast is likely to increase by 60,000 from 2006 to 2031.Accordingly, to accommodate future housing growth the Strategy sets a target of an additional 45,600 dwellings by2031. An additional 25,800 jobs will also be required in the Region to support the projected population growth.Additionally, the Strategy:• Protects sensitive coastal areas, productive agricultural land and natural resources including water resourcesand threatened flora and fauna;• Locates new development in the right places by promoting growth of existing centres rather than any newtowns or villages, and reviewing urban lands in sensitive locations;• Supplies well-located employment lands to support an extra 25,800 jobs, particularly in the tourism and agedcare sectors; and• Protects the unique character of the South Coast - its rural and coastal towns and villages and pristine naturallandscapes.More specifically, Shoalhaven LGA is projected to grow by an additional 34,000 people. This equates to an additional26,300 dwellings in the LGA over the next 25 years, of which potentially 15,800 can be accommodated in existingvacant urban land and investigation areas. The majority of the new dwellings will be concentrated in Nowra-Bomaderryand the major towns of Ulladulla and Vincentia.The Strategy anticipates that further dwellings will be accommodated through medium density development within thetown centres, including at least 6,700 dwellings in the Nowra area (as identified in the Nowra-Bomaderry Structure Plan)It is recognised that the region has an undersupply of employment and land capacity to accommodate the forecastpopulation increase. Around 25,800 jobs will need to be provided to service the new population. Shoalhaven LGA is toprovide 14,400 of these new jobs.The Strategy also identifies a typology for centres within the subregion as indicated in the following table.C09143 Page 14 Hill PDA