Background_E_Market_Assessment - Shoalhaven City Council ...

Nowra CBD Master Plan – Market Assessmentspeciality stores accounting for around 2,161sqm of floorspace. In total there are around 42 retail premises inBomaderry.UlladullaUlladulla, around 66km south of Nowra, has around 25,000sqm of retail space including Coles, Aldi and IGAsupermarkets, a variety of specialty stores, homeware stores and a Target Country store of 2,400sqm.KiamaKiama, located around 42km north of Nowra CBD, is the largest retail centre within Kiama LGA. Kiama has 24,777sqmof retail floorspace with the majority located along Terralong Street.The main retail strip runs from Centro Kiama at the western end of Terralong Street towards the coast. The largestsupermarket within the LGA (a 3,100sqm Woolworths) is located within the Centro Kiama. There are also many cafes,take-away and gift shops to cater to the tourist trade along the main street as well as on Manning and Collins Streets.Shellharbour City CentreThe City Centre, located 55km north of Nowra, is defined as a Major Regional Centre under the NSWDepartment ofPlannings, Illawarra Regional Strategy (2006-31) and is the largest retail centre in the LGA. The Centre is the closestmajor centre to Nowra CBD.Shellharbour City Centre accommodates around 62,665sqm of retail floorspace. The City Centre includes an olderenclosed shopping centre (Stockland Shellharbour), as well as the recently developed City Plaza which sees the returnof traditional main street urban design principles.The 40,257sqm Stockland Shellharbour indoor shopping centre on Lake Entrance Road is within close proximity of the15,630sqm City Plaza development on Main St and College Avenue. Between City Plaza and Stockland are a few stripretail tenancies (along Holm Place and Lamerton Crescent), including an Aldi Supermarket.Stockland Shellharbour is anchored by five major retailers including: Kmart (8,088sqm), Target (7,171sqm), Coles(3,846sqm), BiLo (2,752sqm), and Best & Less (1,028sqm). The centre also includes 117 specialty shops (13,323sqm),and various commercial tenancies. The centre provides 2,048 open car bays and 300 enclosed car spaces. Accordingto the PCA, Stockland Shellharbour has an annual turnover of $206.3million, equating to $6,120/sqm. By comparisonStockland Nowra trades $7,834/sqm and Warilla Grove is approximately trading at $7,179/sqm.Shellharbour City Centre also accommodates various commercial and government departments, including theDepartment of Community Services, Centrelink, Department of Housing, and various employment services.Given the strong residential dwelling growth in the region clearly Stockland Shellharbour can expand and operateviably. The desire to expand may come from threats of expansion of other retail centres – particularly by otherdevelopments in the City Centre and retail development in Wollongong and Kiama.Outside of Shellharbour City Centre, is Shellharbour Super Centre. Like Stockland Nowra, this peripheral role is onlydue to the Super Centre being physically separated from other retail and commercial accommodation in ShellharbourCity Centre, as well as it providing mainly bulky goods product.C09143 Page 37 Hill PDA