Background_E_Market_Assessment - Shoalhaven City Council ...

Nowra CBD Master Plan – Market Assessment6. TOURISMIn terms of the number domestic overnight visitors and day-trippers, the South Coast of NSW is the second mostpopular tourist destination in NSW after Sydney. The majority of domestic travellers come from within NSW, inparticular, Sydney. The South Coast region comprises the Local Government Areas of Shoalhaven, Eurobodalla andBega Valley.The Shoalhaven has substantial areas of national park, state forest, bushland, and beaches, making it a very populartourist destination. Popular destinations in the Shoalhaven include Jervis Bay, Ulladulla, Mollymook and KangarooValley. Nowra itself attracts a number of tourists, many of which are passing through to other destinations in theShoalhaven. Attractions in Nowra and surrounds include:• The Shoalhaven River – river cruises, fishing, photography, etc;• Scenic walks, such as ‘Bens Walk’ which follows the Nowra Creek;• A number of nearby wineries, such as Cambewarra Estate Winery;• Australia’s largest aviation museum – the ‘Museum of Flight’;• Nowra Wildlife Park;• Historical buildings, and• Kangaroo Valley (only around 20 minutes north of Nowra CBD).6.1 Visitors to Shoalhaven LGATourism Research Australia (TRA) currently produces a wide range of tourism research information at the National,State/Territory and Regional level. Data is gathered from the two primary surveys conducted by TRA – the InternationalVisitor Survey and the National Visitor Survey. Tourism Profiles for each LGA are created only when the surveysprovide an adequate sample size. TRA survey data is averaged over three or four years to June 2007. This minimisesthe impact of variability in estimates from year to year. The profiles are based on 2006 Local Government boundaries.The tourism profile of Shoalhaven LGA includes data on the number of domestic day and domestic overnight tourists aswell as international visitors.Based on the TRA Data, 1,057,000 domestic overnight tourists and 1,158,000 domestic day tourists travel toShoalhaven LGA annually (based on a three to four year average to June 2007). There are a further 21,000international visitors. International visitors stay for an average of 8.1 nights (lower than the NSW average) and domesticvisitors stay for an average of 3.5 nights (in line with the NSW average).C09143 Page 31 Hill PDA