BROADENING OUR HORIZONS - Arrium

SustainabilityCustomersWe are committed to meeting our promise to customers and dedicated toservicing their requirements today and in the future. Superior and sustainablefinancial returns are only achievable through strong customer relationships.33Our businesses aim to set relevant and achievable promises to our customersand consistently meet them. To achieve this, underlying principles are appliedby each of OneSteel’s businesses in a manner that is tailored to suit themarkets in which they operate.Therefore, in order to further satisfy our business mission, customer as a corevalue is actively embedded throughout OneSteel. Our businesses ensure thecreation of value, certainty of supply and reliable performance for all of ourcustomers, complimented by flexibility that builds customer relationshipsand loyalty.Our businesses develop market insight that leads to value propositions andvalue delivery systems for customers within these target market segments,which includes actively seeking and responding to customer feedback.In order to develop sustainable market offers for the future, OneSteelconstantly engages in industry and customer partnerships to betterunderstand, further develop and communicate the role of steel as asustainable solution. At an industry-wide level, OneSteel proactively promotessteel’s inherent environmental merit over the full cycle of products.OneSteel is currently engaged in various activities and programs to improvethe comparability and sustainable use of steel products. Programs include;life cycle analysis, Australian steel value chain footprint and certificationstudies, waste reduction for product in-use, promoting tools and techniquesfor more sustainable construction design, Green Building and infrastructurerating tools and Australian Standards development as well as customercommunication and collaboration into sustainable product use.AS WITH SAFETY, CUSTOMER ISA CORE VALUE AT ONESTEEL.We Are committed to meetingour promise to customersLife cycle thinkingLife cycle information gives customers and the market the opportunity tounderstand the whole of life impact of materials and not just the impactof production. This enables the assessment of more than just embodiedenergy, water and greenhouse gas emissions exhausted during steelmaking,and builds in an understanding of the products’ low environmental impact inapplication including durability, ease of retrofit, recyclability, and how thesechange with further innovative design.Building products, used in both domestic and commercial construction, makeup a significant portion of OneSteel’s output. In February 2011, OneSteel’sLife Cycle Information (LCI) data for key building products was updatedand provided to the Building Product Innovation Council (BPIC) project. TheBPIC project was established to develop a common methodology with otherbuilding material associations to produce a publicly available database of lifecycle information data for major Australian building products. The BuildingProducts Life Cycle Inventory database (BPLCI), provides a nationallyconsistent method for conducting life cycle analysis of building products.The database is publicly available and includes information for over 100major generic building products from various building supply industries.OneSteel Reinforcing wind tower projectsWind energy is the world’s fastest growing energy source in Europeancountries, with Denmark already generating up to 20% of its electricityfrom wind power.During the course of this year, OneSteel Reinforcing developed a proprietarypackage for wind tower bases incorporating the BAMTEC® rebar carpetsystem and a prefabricated collar for the production of wind towers. Thiscan accelerate the steel fixing time and therefore construction time inproducing the wind tower bases.OneSteel Reinforcing has made a significant contribution to renewableenergy projects with its wind towers reinforcing solution. The successof construction design in the wind tower bases presents an excellentopportunity for BAMTEC® rebar carpets and offsite prefabrication, as itsaves the builder significant time and cost and helps to deliver renewableenergy projects sooner.OneSteel Reinforcing has completed wind farm projects this year in Victoriaand Tasmania, including Waubra, Woolnorth, Portland, Crookwell, Yambuk,Cape Bridgewater and Macarthur.