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Corporate Strategy Diversification - Prof. Dr. Bernd Venohr

Corporate Strategy Diversification - Prof. Dr. Bernd Venohr

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Vertical <strong>Diversification</strong>:<br />

Number of stages a firm engages in the value chain<br />

Source: Corey Phelps; Mgmt 430<br />

© 2006 <strong>Dr</strong>. <strong>Bernd</strong> <strong>Venohr</strong><br />

Vertical Dimension<br />

IT Hardware<br />

Software<br />

IT Consulting and<br />

Outsourcing<br />

13

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