Corporate Strategy Diversification - Prof. Dr. Bernd Venohr

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Appendix © 2006 Dr. Bernd Venohr 34
Remarks-Premises of Corporate Strategy � Direct competition occurs at the business unit level - Corporations don’t compete; only their business units do - Value created at the business unit level, only added at the corporate level - Successful corporate strategy must grow out of and reinforce business strategy � Corporate Strategy inevitably adds costs and constraints to business units - Corporate overhead - Costs of coordination and monitoring: communication between headquarter and business units � Shareholders can easily diversify themselves - Shareholders can diversify their own portfolios of stocks, and they can often do it more cheaply with less risk than corporations - Shareholders can buy shares at market prices and avoid paying large acquisition premiums Source: Porter, From competitive advantage to corporate strategy © 2006 Dr. Bernd Venohr 35
Page 1 and 2: © 2006 Dr. Bernd Venohr Corporate
Page 3 and 4: Where are we today? External Enviro
Page 5 and 6: Key issues corporate versus busines
Page 7 and 8: Goal of Corporate Strategy: create
Page 9 and 10: Corporate strategy: diversification
Page 11 and 12: Two alternative diversification str
Page 13 and 14: Vertical Diversification: Number of
Page 15 and 16: Degree of vertical diversification
Page 17 and 18: Vertical diversification: Some Vert
Page 19 and 20: Vertical diversification: Different
Page 21 and 22: Horizontal diversification: Identif
Page 23 and 24: Horizontal diversification: Transfe
Page 25 and 26: Unrelated Diversification: diversif
Page 27 and 28: Example of unrelated diversificatio
Page 29 and 30: Theory of unrelated diversification
Page 31 and 32: Underrated „good reason“ for un
Page 33: New Assignment and Outlook next Ses
Page 37 and 38: Vertical diversification: The Costs
Page 39 and 40: Remarks-Theory of unrelated diversi
Page 41 and 42: Empirical results diversification a
Page 43 and 44: Core Competencies: What a firm does
Page 45 and 46: Capabilities: What a firm does �
Page 47: Canon: Products and Core Technical

Corporate Strategy Diversification - Prof. Dr. Bernd Venohr

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