Corporate Strategy Diversification - Prof. Dr. Bernd Venohr

Resources: What a firm has
� Resources
– What a firm has to work with
• Its assets, including its people and the value of
its brand name
– Represent inputs into a firm’s production process
and contribute to its ability to provide value
• Such as capital equipment, employees’ skills
and knowledge, brand names, finances,
managerial talent
– Are observable
– Are tradeable
– Contribute to the firm’s market position by
improving value, by lowering cost or both.
– Have value if difficult to imitate or substitute
Robert M. Grant, Contemporary Strategy Analysis: Concepts, Techniques, Applications
(5th edition, Blackwell, 2004)
© 2006 Dr. Bernd Venohr
� Tangible resources
– Financial
– Physical
– Organizational
– Technological
� Intangible resources
– Human
– Innovation
– Reputation
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