Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
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Empirical results on diversification: Most large firms<br />
are probably still remarkably diversified, but there<br />
seems to be somewhat of a a trend to focus on one<br />
or more „core businesses“<br />
Degree of diversification of 250 largest publicly<br />
listed companies in Germany/Switzerland/Austria*<br />
Dominant<br />
*Source: Szeless (2001): page 81-96; data taken from DATASTREAM<br />
database (original sample of 250 companies reduced to 93<br />
companies); own calculations<br />
**Source: Pörner (2003): data based on telephone interviews with Heads<br />
of Strategic Planning/<strong>Corporate</strong> Development of 16 out of 30 Dax<br />
companies<br />
© 2006 <strong>Dr</strong>. <strong>Bernd</strong> <strong>Venohr</strong><br />
1991<br />
27%<br />
Related 25%<br />
Unrelated 32%<br />
1994<br />
30%<br />
24%<br />
29%<br />
1997<br />
Single 16% 17% 19%<br />
27%<br />
20%<br />
34%<br />
Current strategic priorities<br />
of DAX 30 companies**<br />
Konzentration auf<br />
Kerngeschäftsfelder<br />
Wachstum<br />
Realisierung von Synergieeffekten<br />
zwischen den Geschäftsbereichen<br />
Internationalisierung<br />
Innovationsstrategie<br />
Kooperationsstrategien<br />
Risikoausgleich zwischen den<br />
einzelnen Geschäftsbereichen<br />
Finanzielles Gleichgewicht<br />
zwischen den Geschäftsbereichen<br />
Kapazitätsabbau/Schrumpfung<br />
Diversifikation<br />
3<br />
4<br />
4<br />
Sonstige 4<br />
EXAMPLES<br />
9<br />
10<br />
12<br />
14<br />
14<br />
13<br />
13<br />
40
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