Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
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Example horizontal diversification: Procter & Gamble<br />
using a common physical distribution system and<br />
sales force<br />
Procter & Gamble Strategic Field<br />
Source: Walker W. Lewis, „The CEO and <strong>Corporate</strong> <strong>Strategy</strong> in the 80‘s: Back to Basics“, 1984<br />
Reprinted by permission of The institute of Management Sciences, Providence, RI<br />
© 2006 <strong>Dr</strong>. <strong>Bernd</strong> <strong>Venohr</strong><br />
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