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Corporate Strategy Diversification - Prof. Dr. Bernd Venohr

Corporate Strategy Diversification - Prof. Dr. Bernd Venohr

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Canon: Products and Core Technical Capabilities<br />

Precision<br />

Mechanics<br />

Micro-<br />

Electronics<br />

35mm SLR camera<br />

Compact fashion camera<br />

EOS autofocus camera<br />

Digital camera<br />

Video still camera<br />

Mask aligners<br />

Excimer laser aligners<br />

Stepper aligners<br />

Basic fax<br />

Laser fax<br />

Calculator<br />

Notebook computer<br />

Source: Robert M. Grant, Contemporary <strong>Strategy</strong> Analysis: Concepts, Techniques, Applications<br />

(5th edition, Blackwell, 2004)<br />

© 2006 <strong>Dr</strong>. <strong>Bernd</strong> <strong>Venohr</strong><br />

Fine<br />

Optics<br />

Plain-paper copier<br />

Color copier<br />

Color laser copier<br />

Laser copier<br />

Inkjet printer<br />

Laser printer<br />

Color video printer

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