Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
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Where are we today?<br />
External<br />
Environment<br />
© 2006 <strong>Dr</strong>. <strong>Bernd</strong> <strong>Venohr</strong><br />
Introduction to <strong>Strategy</strong><br />
Business <strong>Strategy</strong> <strong>Corporate</strong> <strong>Strategy</strong><br />
5 6<br />
7<br />
Competitive<br />
Positioning<br />
1 <strong>Strategy</strong> Concept 2<br />
Economics of<br />
<strong>Strategy</strong><br />
3 3 4<br />
Internal<br />
Environment<br />
<strong>Strategy</strong> Process<br />
11<br />
12<br />
Organizational<br />
Structure and<br />
Control<br />
Strategic<br />
Leadership<br />
Communication and<br />
Problem Solving<br />
Shareholder Value<br />
8<br />
Mergers &<br />
Acquisitions<br />
<strong>Diversification</strong><br />
9 10<br />
Global<br />
<strong>Strategy</strong><br />
3
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