Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
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Moderate levels of diversification yield higher levels<br />
of performance than either limited or extensive<br />
diversification (1)*<br />
Performance<br />
*Source: Palich/ Cardinal/ Chet Miller, 2000<br />
© 2006 <strong>Dr</strong>. <strong>Bernd</strong> <strong>Venohr</strong><br />
Single/<br />
Dominant<br />
Business<br />
Level of <strong>Diversification</strong><br />
Related Unrelated<br />
32