Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
Corporate Strategy Diversification - Prof. Dr. Bernd Venohr
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Vertical diversification: Different Types of Vertical Relationships<br />
Low Formalization High<br />
Spot sales/<br />
purchases<br />
© 2006 <strong>Dr</strong>. <strong>Bernd</strong> <strong>Venohr</strong><br />
Long-term<br />
contracts<br />
Agency<br />
agreements<br />
Informal<br />
supplier/<br />
customer<br />
relationships<br />
Franchises<br />
Supplier/<br />
customer<br />
partnerships<br />
Joint<br />
ventures<br />
Vertical<br />
integration<br />
Low Degree of Commitment High<br />
Source: Robert M. Grant, Contemporary <strong>Strategy</strong> Analysis: Concepts, Techniques, Applications (5th edition, Blackwell, 2004)
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