ANNUAL REPORT 06 - Bosnalijek dd

OTC programme “Your Health Protec tors” continues several-year trend of sale growthIn the area of non-prescription medicines, Bosnalijek programme „YourHealth Protectors“ has been confirming, from one year to another, ourcorrect business strategy aimed at expanding and growth of thisprogramme.Products from this programme are intended for self-treatment, or tothose consumers whose life style is taking care about health and who cansolve smaller health problems by themselves and with available informationon these medicines in the public media and with help of pharmacistsin the pharmacies.Supporting sale of non-prescription medicines with numerous marketingactivities and advertising via public media, Bosnalijek is focused oninforming the population on the need for protecting health and preventingillnesses, as well as proper usage of medications for self-treatment.In conditions of a large competition for these products, of which many arenot even registered in our country, sale of these Bosnalijek products hasrecorded several-year trend of growth, so that a 16.04% growth of salewas recorded in year 2006, in relation to previous year.LYSOBACT® RHINOSTOP® COFADON® MAGALOX® CVit® VITAMIN A&E® PILFUD®a re „Yo u r Health Pro te c to r s “ w h i c h b e ca m et h e re co g n i s e d b ra n d s.24ANNUAL REPORT 06BOSNIA AND HERZEGOVINA MARKET