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13.10 Publicity.13.10.1 Presence of Media During Recruiting Contact. A member institution shall not permit a mediaentity to be present during any recruiting contact made by an institution’s coaching staff member. [D] (Adopted:1/9/96, Revised: 1/14/97)13.10.2 Publicity Before Commitment.13.10.2.1 Comments Before Commitment. Before the signing of a prospective student-athlete to a NationalLetter of Intent or an institution’s written offer of admission and/or financial aid or before the institutionreceives his or her financial deposit in response to its offer of admission, a member institution may commentpublicly only to the extent of confirming its recruitment of the prospective student-athlete. The institution maynot comment generally about the prospective student-athlete’s ability or the contribution that the prospectivestudent-athlete might make to the institution’s team; further, the institution is precluded from commenting inany manner as to the likelihood of the prospective student-athlete committing to or signing with that institution.(Revised: 1/14/97, 1/19/13 effective 8/1/13)13.10.2.1.1 Evaluations for Media, Recruiting Services. Athletics department staff members shallnot evaluate or rate a prospective student-athlete for news media, scouting services or recruiting services.(Revised: 1/19/13 effective 8/1/13)13.10.2.2 Radio/TV Show. A member institution shall not permit a prospective student-athlete or a highschool, college preparatory school or two-year college coach to appear, be interviewed or otherwise be involved(in person or via film, audio tape or videotape) on: [D] (Revised: 8/5/04)(a) A radio or television program conducted by the institution’s coach;(b) A program in which the institution’s coach is participating; or(c) A program for which a member of the institution’s athletics staff has been instrumental in arranging forthe appearance of the prospective student-athlete or coach or related program material.13.10.2.2.1 Announcer for Broadcast of Prospective Student-Athlete’s Athletics Contest. Amember of the athletics staff of a member institution may not serve as an announcer or commentator forany athletics contest in which a prospective student-athlete is participating, or appear (in person or bymeans of film, audio tape or videotape) on a radio or television broadcast of such contest. This restrictiondoes not apply to contests involving national teams in which prospective student-athletes may be participants,including the Olympic Games. [D] (Revised: 1/10/95, 1/12/99, 8/5/04)13.10.2.2.2 Game Broadcast/Telecast. A prospective student-athlete may not be interviewed duringthe broadcast or telecast of an institution’s intercollegiate contest. A member institution may not permit astation telecasting a game to show a videotape of competition involving high school, preparatory school ortwo-year college prospective student-athletes. [D] (Revised: 8/5/04)13.10.2.3 Conference-Sponsored Sportsmanship Initiatives. It is permissible for a conference tobroadcast at any time, and through any medium, a public service announcement that may include prospectivestudent-athletes, provided the following criteria are met (see Bylaw 13.1.10): (Adopted: 4/26/07 effective 8/1/07)(a) A conference office is responsible for development of the public service announcement;(b) The scope of the public service announcement is limited exclusively to promoting sportsmanship; and(c) The public service announcement is not designed to solicit the enrollment of prospective student-athletes.13.10.2.4 Prospective Student-Athlete’s Visit. A member institution shall not publicize (or arrange forpublicity of) a prospective student-athlete’s visit to the institution’s campus. Further, a prospective studentathletemay not participate in team activities that would make the public or media aware of the prospectivestudent-athlete’s visit to the institution (e.g., running out of the tunnel with team, celebratory walks to or aroundthe stadium/arena, on-field pregame celebrations). [D] (Revised: 1/14/97, 9/12/03)13.10.2.5 Introduction of Prospective Student-Athlete. An institution may not introduce a visitingprospective student-athlete at a function (e.g., the institution’s sports award banquet or an intercollegiate athleticscontest) that is attended by media representatives or open to the general public. [D] (Revised: 1/14/97)13.10.2.6 Intent to Enroll. A member institution shall not publicize (or arrange for publicity of) a prospectivestudent-athlete’s intention to accept its offer of financial assistance. [D] (Revised: 1/14/97)13.10.2.7 Photograph of Prospective Student-Athlete. It is permissible for an institution to photographa prospective student-athlete during a campus visit to be used in the institution’s permissible publicityand promotional activities (e.g., press release, media guide), but the photograph may not be provided to theprospective student-athlete. [D] (Adopted: 1/16/93, Revised: 1/11/94, 4/24/03 effective 8/1/03, 3/26/04, 11/17/04,1/19/13 effective 8/1/13)13.10.3 Publicity After Commitment. There are no restrictions on publicity related to a prospectivestudent-athlete after he or she has signed a National Letter of Intent or the institution’s written offer of admissionand/or financial aid or after the institution has received his or her financial deposit in response to its offer ofadmission, except as set forth in Bylaw 13.10.1. [D] (Revised: 1/14/97, 4/29/04 effective 8/1/04, 8/25/04, 1/19/13effective 8/1/13)110

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