ncaa-manual

12.6.1.3 To Institution, Permissible. A member institution may receive funds from a professional sportsorganization, provided: (Revised: 4/29/04 effective 8/1/04)(a) The money is placed in the institution’s general fund and used for purposes other than athletics;(b) The money is placed in the institution’s general scholarship fund and commingled with funds for the assistanceof all students generally;(c) The money is received by the institution as a result of the professional sports organization’s financialsponsorship of a specific intercollegiate competition event and is placed in the institution’s budget for thespecific event, including ancillary activities and promotions; or (Adopted: 1/14/12)(d) The money is received by the institution as a result of a reciprocal contractual marketing relationshipand is placed in the athletics department’s budget for the specific purpose of marketing and promotingany institutionally sponsored sport other than football and men’s basketball. (Adopted: 4/29/04 effective8/1/04, Revised: 4/17/12)12.6.1.4 To Conference, Permissible. A member conference may receive funds from a professional sportsorganization, provided the money is received by the conference as a result of the professional sports organization’sfinancial sponsorship of a specific intercollegiate competition event and is placed in the conference’s budget forthe specific event, including ancillary activities and promotions. (Adopted: 1/14/12)12.6.1.5 To Institution, Nonpermissible. A member institution shall not accept funds from a professionalsports organization if:(a) The funds are for the purpose of recognizing the development of a former student-athlete in a particularsport. The receipt of such funds by an institution would make additional money available that couldbenefit student-athletes and thus result in student-athletes indirectly receiving funds from a professionalsports organization;(b) The money, even though not earmarked by the donor, is received and credited to institutional funds forthe financial assistance of student-athletes generally; or(c) The money is placed in the institution’s general fund and credited to the athletics department for anunspecified purpose.12.6.1.6 Revenues Derived from Pro-Am Events. The distribution of revenues from an event involvingan intercollegiate athletics team and a professional sports team (e.g., a baseball game in which a memberinstitution’s team plays against a professional baseball team) or pro-am event (e.g., golf, tennis) that results in amember institution’s receiving a share of receipts from such a contest is permitted, provided the institution has aformal agreement with the professional sports team regarding the institution’s guarantee or share of receipts andthe contractual terms are consistent with agreements made by the professional team or individuals for similarintercollegiate or nonprofessional competition.12.6.1.7 Promotion of Professional Athletics Contests. A member institution may host and promotean athletics contest between two professional teams from recognized professional sports leagues as a fundraisingactivity for the institution. (Revised: 1/9/96 effective 8/1/96)12.6.1.8 Reciprocal Marketing Agreements—Sports Other Than Football and Men’s Basketball.In sports other than football and men’s basketball, an institution’s marketing department may enter into areciprocal contractual relationship with a professional sports organization for the specific purpose of marketingand promoting an institutionally sponsored sport. (Adopted: 4/29/04 effective 8/1/04, Revised: 2/17/12)12.6.2 Organizations (Nonprofessional Sports Organizations).12.6.2.1 Individual Athletics Performance. A member institution shall not accept funds donated froma nonprofessional sports organization based on the place finish of a student-athlete or the number of studentathletesrepresenting the institution in an event. However, the organization may donate an equal amount offunds to every institution with an athlete or team participating in a particular event.12.6.2.2 Individual and Team Rankings. A member institution may accept funds donated to its athleticsprogram from a nonprofessional sports organization based on an individual’s or a team’s national or regionalranking. (Revised: 1/9/06 effective 8/1/06)12.6.2.3 Academic Performance. A member institution may accept funds donated to its athletics programfrom a nonprofessional sports organization based on an individual’s or a team’s academic performance (e.g., thenumber of Academic All-American award recipients).12Amateurism73