Assessment of Performance Measurement in - St Clements University

ABSTRACT
This research work entitled Assessment of Performance Measurement in
Business Strategy Implementation Among Companies in Kaduna Town;
reports the impact of effectiveness, efficiency, client and employee satisfaction,
research and development, and a firm’s corporate social responsibility on a firm’s
performance. The relationship of these variables to the success of business strategies is
also reported in this work. The research looked at problems that are usually faced in
the various approaches used in assessing a firm’s performance. It also carried out a
comparative analysis of both quantitative and qualitative performance of firms. Samples
from 15 private limited liability companies and 15 public limited liability companies were
selected using the random sampling technique for analysis. The Regression and Chi-
Square techniques were used to verify that there is no significant relationship between
financial ratios and business strategy. The techniques were also used to prove that
there is no significant relationship between a firm’s production effectiveness and its
business strategy amongst other hypotheses. The research work however revealed that
most staff members at the lower level of the firms are not involved in the development
of various strategies, thus making it difficult for them to the implementation. The
researcher recommends interactive process of thought, participation and
experimentation should be combined in developing effective and successful strategies.
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