Assessment of Performance Measurement in - St Clements University

defines the essential nature of business that the organization was or
planned to be in future”.
Ansoff (1965) stressed the commonality of approach that exists in
diverse organizational activities including the products and markets that
defines the current and planned nature of business.
Glueck (1980), defined strategy precisely as: “A unified, comprehensive
and integrated plan designed to assure that the basic objective of the
enterprise are achieved”. The three adjectives that Glueck used to
define a plan made the definition quite adequate. ‘Unified’ means that
the plan joins all the parts of an enterprise together; ‘comprehensive’
means it covers all the major aspects of the enterprise, and ‘integrated’
means that all parts of the plan are compatible with each other.
Mintzberg (1987) defines strategy as “a pattern in a stream of decision
and actions” Mintzberg distinguishes between intended strategies and
emergent strategies. An intended strategy refers to the plans that
managers develop, while emergent strategies are the actions that
actually take place over a period of time. In this manner, an
organization may start with a deliberate design of strategy and end up
with another form of strategy that is actually realized.
Porter (1980) made invaluable contribution to the development of the
concept of strategy. His ideas on competitive advantages, the five-force
model, generic strategies, and value chain are quite popular. He opines
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