Assessment of Performance Measurement in - St Clements University

that have accompanied industry evolution to global status are both
dramatic and rapid. Televisions, motorcycles, sewing machines, and
automobiles are some particularly visible, though not typical examples
of global products. Managers in nearly every industry must consider
global competition a possibility if not a reality.
There are many differences in competing internationally versus
nationally, and these are usually emphasized in developing international
competitive strategy.
- Factor cost differences among countries.
- Differing circumstances in foreign market
- Different roles of foreign governments,
- Differences in goals, resources, and ability to monitor foreign
competitors.
However, the structural factors and market forces operating in global
industries are the same as those in more domestic industries. Industries
must encompass foreign competitors, a wider pool of potential entrants,
a broader scope of possible substitutes, and increased possibilities that
firms’ goals and personalities will differ as well as their perceptions of
what is strategically important. Most successful global strategies have
been based on recognition of these market forces, in somewhat
different (and more complex) context.
2.10 IMPEDIMENTS TO GLOBAL COMPETITION:
Firms can participate in international activities through three basic
mechanisms: licensing, export, and foreign direct investment. Usually a
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