AC TRANSIT DISTRICT GM Memo No. 09-217d Board of Directors ...

GM Memo 09-217d
Attachment B
Advertising
Page 2 of 4
Display ads
• Placed English-language display ads in the Alameda Journal, Alameda Times Star,
Berkeley Daily Planet, Berkeley Post, Berkeley Voice, Castro Valley Forum, El
Cerrito Journal, Fremont Argus, Hayward Daily Review, MacArthur Metro,
Montclarion, Oakland Post, Oakland Tribune, Piedmonter, Richmond Post, San
Leandro Times, Tri-City Voice, and West County Times
• Placed translated display ads in Sing Tao Daily and World Journal (Chinese), El
Mensajero (Spanish), Vietnamese Weekly (Vietnamese), and Korea Times
(Korean)
Cable television and community web sites
• Announced workshops and public hearings via city-based cable TV bulletin boards
and/or Web sites in Alameda (Ch 15 and Web site), Albany (Ch 33), Berkeley (Ch
28/33), El Cerrito (Web site), Emeryville (Ch 27 and Web site), Fremont (Ch 27),
Hayward (Ch 15), Newark (Ch 26), Oakland (Ch 10), Piedmont (Ch 27), Richmond
(Ch 28), San Leandro (Ch 15), and San Pablo (Web site)
• Posted workshop notices to other free online calendar Web sites
Elected officials, community sites, and community groups
• Sent two email letters announcing workshops, detailing changes, and offering
individual meetings to all city council members, county supervisors, school board
members, and state and federal legislators representing the service area; followed
up with mailing of brochures
• Sent email letter announcing workshops and detailing changes to all chambers of
commerce and all community organizations for which email addresses were
available
• Distributed brochures to all public libraries, senior centers and housing, chambers
of commerce, and colleges
• Distributed brochures to approximately 175 neighborhood groups, social service
organizations, environmental groups, and other associations
• Sent translated version of proposed changes to organizations and community
centers with Spanish-speaking or Chinese-speaking clientele
• Sent Braille version of changes to agencies and organizations that work with the
visually impaired
In-person, by-request, and voicemail
• Handed out workshop flyers at EasyPass events at four Peralta College campuses
and Mills College, and at Class Pass distribution at UC Berkeley
• Distributed brochures at community events, including Solano Stroll, Castro Valley
Fall Festival, and Rockridge Out & About; distributed translated version of
proposed changes at Oakland Chinatown Streetfest
• Sent brochures by request to all interested callers to Customer Services
• Set up voicemail boxes for Spanish and Chinese speakers to request brochures
and/or translators for workshops and public hearings, and to leave comments on the
proposed changes
Prepared by AC Transit Marketing, 11/10/09