Statistics on Cultural Industries - International Trade Centre

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documents for definitions and a fuller description of the conceptual, or policy, framework forthe cultural industries sector adopted by the Symposium. Collectively known as the JodhpurInitiatives, the conceptual framework described in the background papers is built around adynamic, analytical model that reflects three dimensions of the socio-economic environment inwhich cultural industries exist:i)ii)the cultural capital,the policy environment, andiii) the cultural industries themselves.These dimensions are interdependent, driving sector development in a spiral-like forwardmovement. The Framework provides a basis for the development of a methodology for datacollection and analysis that allows propelling and tracking sustainable growth in the culturalindustries.As confirmed by the Jodhpur Symposium, the lack of statistical data on cultural industries in Asia-Pacific countries is a serious impediment to the development of the sector. Absence of reliabledata impedes evidence-based policy development for investments in the expansion of the culturalindustries sector. Absence of relevant data also makes it impossible to know whether policydecisions and investments are having the desired results. Therefore, there is a need to support:a)the development of a standard methodology to track the development of the culturalindustries, andb) national institutional capacity for the collection and analysis of cultural industries statistics.This document, <strong>Statistics</strong> on Cultural Industries: Framework for the Elaboration of National CapacityBuilding Projects, addresses both these objectives with a methodology for the collection and analysisof statistics on cultural industries which are compatible and comparable across countries.This Framework is designed to facilitate the elaboration and implementation of national projectsfor statistical data on cultural industries. The national projects will be implemented in close cooperationwith national authorities and stakeholders, and in particular with the national statisticaloffices in the participating countries, with the collaboration of the UN Country Team within the UNDevelopment Assistance Framework (UNDAF).To facilitate the application of the Framework to national projects, Part Two of this documentincludes a prototype national cultural industries data project document. National capacity buildingis incorporated into all objectives of the Framework to ensure the long-term sustainability of theproject activities.. Background Documents of the Senior Expert Symposium Asia-Pacific Creative Communities: A Strategy for the 21 st Century areavailable at http://www.unescobkk.org/culture/cultural_industries (Jodhpur Symposium on Cultural Industries - SymposiumDocuments).xiii
The Framework uses the generally accepted definition of cultural industries which is defined asindustries that produce tangible or intangible artistic and creative outputs, and which have a potentialfor wealth creation and income generation through the exploitation of cultural assets and the productionof knowledge-based goods and services (both traditional and contemporary). Also known as “creative”or sometimes as “copyright-based” industries, cultural industries include a wide array of economicactivities including: advertising; architecture; crafts and designer furniture; fashion clothing; film, videoand other audiovisual production; graphic design; educational and leisure software; live and recordedmusic; performing arts and entertainments; television, radio and internet broadcasting; visual arts andantiques; and writing and publishing.Principles of the Jodhpur Initiatives for Cultural Industries Sector Development<strong>Statistics</strong> on Cultural IndustriesFramework for the Elaboration of National Data Capacity Building Projects•The Framework defines cultural industries as activities that produce output that is subject toIntellectual Property (IP) protection––inclusion of artistic outputs (copyright and industrial design)exclusion of scientific and technological innovation (patents), electronic equipment,telecommunication services, non-artistic software and databases (technologicaldriver of the sector)• Scope: economic output and social impact––production, value-added, GDP, employment, trade, exportsthe consumption of cultural goods and services, cultural participation, and thediversity of cultural expressions• Benchmarking capabilities (efficiency of sector “drivers”)–by providing an overview of the drivers of sector development it allows the design,monitoring and evaluation of policy intervention• Capacity building determined by:–––policy commitment in national development plans,sustained assistance to build institutional capacity as well as individual capacity,use of reliable, flexible tools for needs assessment and the development of internationalstandards• National projects will have a catalytic role in the building of networks of institutions,agencies and expertise related to cultural industries sector development for the region thatwill function as agents of change.xiv
Page 2 and 3: STATISTICS ONCULTURAL INDUSTRIESFra
Page 4 and 5: ForewordIn recent years, the intern
Page 6 and 7: cultural industries. This informati
Page 8 and 9: The Jodhpur InitiativesIn February
Page 10 and 11: HOW TO USE the Prototype National D
Page 12 and 13: HOW TO USE THIS FRAMEWORKThis docum
Page 16 and 17: The methodological challenge for th
Page 18 and 19: FRAMEWORK FORTHE ELABORATION OFNATI
Page 20 and 21: 1. Why Cultural Industries: Develop
Page 22 and 23: equal participation in knowledge so
Page 24 and 25: industries (see Table 1). The mappi
Page 26 and 27: 3. Goal and ObjectivesThe overall g
Page 28 and 29: 4. Methodology4.1 DefinitionsCultur
Page 30 and 31: for cultural statistics that will r
Page 32 and 33: information on the cultural industr
Page 34 and 35: 5)Infrastructure and Policy Environ
Page 36 and 37: of the components defines their sub
Page 38 and 39: 5. Project ActivitiesTo repeat, the
Page 40 and 41: COMPONENT AHence, the diagnostic se
Page 42 and 43: COMPONENT B5.2 Component B: Statist
Page 44 and 45: COMPONENT B - MODULE 1Component B -
Page 46 and 47: COMPONENT B - MODULE 2Component B -
Page 48 and 49: COMPONENT B - MODULE 2ActivitiesThe
Page 50 and 51: COMPONENT B - MODULE 2The Framework
Page 52 and 53: COMPONENT B - MODULE 2OBJECTIVES EX
Page 54 and 55: COMPONENT B - MODULE 3LOGICAL FRAME
Page 56 and 57: COMPONENT B - MODULE 4LOGICAL FRAME
Page 58 and 59: COMPONENT C2)3)4)A few examples of
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Page 62 and 63: 6. Expected Project OutcomesProject
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At the regional level (Asia-Pacific
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7. BeneficiariesThe immediate targe
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particular interest in the developm
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function as a task force that co-op
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2012 2013 2014 2015 2016 Countrypil
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-co-operation on specific projects,
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OUTPUTS (Phases 1, 2, and 3)- Mappi
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PROTOTYPENational Cultural Industri
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1. Development Context1.1 Internati
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holistic approach to development as
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place as genuine alternatives to Th
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the way creative industries are fun
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indicated above.As part of the disc
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and was carried out with technical
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3. Goal and Objectives3.1 Developme
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4. Methodology4.1 DefinitionsThe Jo
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cultural industries (for example in
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Activity C4 Elaboration of input to
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6. Expected Project Outcomes6.1 Res
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OUTPUT 2.3Input to the establishmen
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PHASE 18. Implementation Arrangemen
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PHASE 1OUTPUTS (Phases 1, 2, and 3)
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PHASE 1• Basic country data(UNDP
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PHASE 1Table 2:GOVERNMENTMinistry o
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PHASE 1National Advisory CommitteeD
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PHASE 19. FundingThe cost and resou
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PHASE 1BUDGET ITEMS UNIT COST TOTAL
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ANNEX 1ISIC Codes Related to Cultur
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ANNEX 2The Jodhpur ConsensusWe, the
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ANNEX 3Paro InitiativeThe Expert Gr
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3.9 Act as a hub for coordinating a
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ARTICLE 8Budget8.1 The Commission s
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