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Statistics on Cultural Industries - International Trade Centre

Statistics on Cultural Industries - International Trade Centre

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–directly engaged in cultural industries, the promoti<strong>on</strong> of cultural industries may in turn leadto increased c<strong>on</strong>sumpti<strong>on</strong> and income-generati<strong>on</strong> for other (poorer) segments of the localec<strong>on</strong>omy and to increased participati<strong>on</strong> in local affairs and governance.Development of the cultural industries sector may also promote the use and protecti<strong>on</strong>of traditi<strong>on</strong>al knowledge and nurture further development of such knowledge throughinnovati<strong>on</strong> and trade that may c<strong>on</strong>tribute positively to a sense of identity and directi<strong>on</strong> bothfor the individual and the society, particularly if these community knowledge resources areprotected under intellectual property rights protecti<strong>on</strong> regimes.An important aspect of cultural industries development as a strategy for poverty reducti<strong>on</strong> andlocal development is the cultural industries’ close link to the knowledge ec<strong>on</strong>omy which is boththe basis and the result of the increased c<strong>on</strong>sumpti<strong>on</strong> of cultural goods and services. Every aspectof the cultural industries cycle: originati<strong>on</strong>, producti<strong>on</strong>, marketing, distributi<strong>on</strong> and sales, and evenc<strong>on</strong>sumpti<strong>on</strong>, may be enhanced by the use of new informati<strong>on</strong> technology. Hence, the applicati<strong>on</strong>of informati<strong>on</strong> technology in a strategy focusing <strong>on</strong>, for example, the development of local craftindustries may eventually lead to the growth of other cultural industries, e.g. software developmentor illustrati<strong>on</strong> and graphic design. Linked with the necessary support for ICT, the development oflocal cultural industries may therefore also provide the impetus for other private sector businessdevelopment, outside the cultural industries themselves, targeting the many better educatedyouths. The informati<strong>on</strong> c<strong>on</strong>text is therefore a key to understanding cultural industries and theirdevelopment potential.With its commitment to and investment in educati<strong>on</strong> for all and universal access to informati<strong>on</strong>technology, Bhutan is well-placed to take advantage of this strategic pre-positi<strong>on</strong>ing for thedevelopment of its cultural industries.1.3 Internati<strong>on</strong>al Co-operati<strong>on</strong> and Support<str<strong>on</strong>g>Statistics</str<strong>on</strong>g> <strong>on</strong> <strong>Cultural</strong> <strong>Industries</strong>Framework for the Elaborati<strong>on</strong> of Nati<strong>on</strong>al Data Capacity Building ProjectsThe noti<strong>on</strong> of culture as an inalienable comp<strong>on</strong>ent of more sustainable development modalitiesfocuses, <strong>on</strong> the <strong>on</strong>e hand, <strong>on</strong> principles such as participati<strong>on</strong>, aspirati<strong>on</strong>, and diversity as the successcriteria for any development project while, <strong>on</strong> the other hand, opening up the sphere of culture tothe ec<strong>on</strong>omic exploitati<strong>on</strong> that is part of creative enterprise and cultural industries.The shift in the policy debate from arts and culture to cultural industries forces a new understandingof the relati<strong>on</strong>ship between traditi<strong>on</strong>al culture and modern ec<strong>on</strong>omic development in whichculture is not perceived as an ec<strong>on</strong>omic liability but as an asset and a renewable resource that maygrow with investment.In the world at large, culture and creativity are increasingly understood as an integral comp<strong>on</strong>ent ofsocio-ec<strong>on</strong>omic development in knowledge-based ec<strong>on</strong>omies. While governments in the fastestgrowingec<strong>on</strong>omies in Asia purposefully invest in, and promote, policy measures that supportand facilitate the development of cultural and creative industries, these business activities are lessincorporated into nati<strong>on</strong>al planning frameworks in developing countries of the regi<strong>on</strong> – in spite ofthe fact that creativity and cultural industries everywhere are recognized as potentially importantec<strong>on</strong>omic activities.The new importance accorded the culture sector by the emergence of informati<strong>on</strong>-basedec<strong>on</strong>omies is reflected in the discussi<strong>on</strong> of sustainable development and in internati<strong>on</strong>al policystatements such as the UN Millennium Development Goals (MDGs). It encompasses a more64

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