BMBC 21: Barnsleys Local Area Agreement 2008-2011

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BrandingIf the Council and its partners were a commercial organisation with acommercial product to sell, these would be a recognition of the need tobuild the “Barnsley brand”. A “brand” is a way of working, a consistentapproach to dealing with customers, a promise, with seriousconsequences for satisfaction with the brand if the promise is broken. Ittakes many years and considerable investment to build a brand, but allthat work can be destroyed in minutes if the customer experience orlevels of satisfaction are compromised.The delivery of an excellent customer experience requires thecommitment of all partners. One Barnsley has established a BarnsleyBrand sub-group of the board, to take this agenda forward. This groupconsists of representatives from across the One Barnsley partnershipincluding Barnsley and Rotherham Chamber of Commerce andIndustry, Barnsley Council and Barnsley College. The group has beencharged with working up how the LSP can develop the Barnsley Brandconcept and will report at regular intervals into the Board.Communicationcommunications, internal communications and corporate branding. ThePlan is being implemented, with key activities around a more effectivecommunications network; further information campaigns on Councilpriorities and activities; more communications/media training forMembers and officers; new corporate brand guidelines; and improvedinternal communications including core briefs and team briefings. Thisis being further complemented by the Council’s Zero Based ActivityReview which is currently being undertaken. Findings and futureproposals are due to be implemented later in the year.Furthermore, a systematic and audited approach will be adopted for theprovision and dissemination of public information about the Council’sservices and new approaches, including direct marketing to key opinionThe Council is also participating in the Local Government Association’sReputation Campaign which is encouraging councils to improve theirimage, reputation and perception amongst its audiences bystrengthening their activities in a number of key areas, including mediarelations, community publications and neighbourhood cleaning.Effective Communication – Raising AwarenessA Best Value Review of the Council’s communications function wasconcluded in late 2006, resulting in a comprehensive improvement plancovering a wide range of improvement activities across external115Building the Barnsley Brand Barnsley’s Local Area Agreement 2008-11
HOW WILL THIS OUTCOME BE MEASURED?D = Designated within LAA; N = Non-Designated within LAA; Local = Local Measure within LAACodeDesignated and Non-Designated Performance IndicatorsTarget08/09 09/10 10/1104 D % of people who feel they can influence decisions in their locality 5% increase abovebaseline once determined.05 N Overall/general satisfaction with local area Statistically significantabove baseline oncedetermined by PlaceSurvey.CodeRemaining Performance Indicators from NI Set14 Reducing avoidable contact: minimising the proportion of customer contact that is of low or no value to the customer140 Fair treatment by local services116Building the Barnsley Brand Barnsley’s Local Area Agreement 2008-11
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BARNSLEY’S LOCAL AREA AGREEMENT2
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INDEXFOREWORD......................
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OVERVIEW OF THE OUTCOME ...........
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OVERVIEW OF THE OUTCOME ...........
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CONCLUSION ........................
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INTRODUCTIONThis is Barnsley’s fi
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These reflect the main Government p
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• Museums, Libraries and Archives
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the short, medium and long term pri
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PARTNER CONTRIBUTIONSUnder the lead
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The next section provides a brief o
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Building Cohesive and Enterprising
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• Making a positive contribution
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performance has collectively improv
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Barnsley’s ABG funding allocation
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Comprehensive Area AssessmentLocal
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• Training and Skills - providing
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policies and practices will make a
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Major housing led regeneration sche
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HOW WILL THIS OUTCOME BE MEASURED?D
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CodeRemaining Performance Indicator
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Allied to this is the clear need to
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ensure a seamless end to end manage
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Offender ManagementThe BOMF has str
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Harm Reduction Strategy, will infor
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Groups, will be able to access the
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D = Designated within LAA; N = Non-
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CodeRemaining Performance Indicator
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IMPROVING THE QUALITY OF LIFE IN OU
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Participation in HeritageThe Museum
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BUILDING COHESIVE AND ENTERPRISINGC
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Social InclusionBarnsley’s integr
Page 65 and 66: common goals without imposing negat
Page 67 and 68: HOW WILL THIS OUTCOME BE MEASURED?D
Page 69 and 70: IMPROVING THE HEALTH OF THE PUBLICA
Page 71 and 72: in 2008. This has been achieved thr
Page 73 and 74: To improve the provision of food in
Page 75 and 76: D = Designated within LAA; N = Non-
Page 77 and 78: is fair, accessible and responsible
Page 79 and 80: The successful achievement of such
Page 81 and 82: date. It is also important to note
Page 83 and 84: CodeRemaining Performance Indicator
Page 85 and 86: preventing harm and only intervenin
Page 87 and 88: further distance to travel. The pri
Page 89 and 90: D = Designated within LAA; N = Non-
Page 91 and 92: CodeRemaining Performance Indicator
Page 93 and 94: HIGH PERFORMING EDUCATIONALINSTITUT
Page 95 and 96: provision for family support and le
Page 97 and 98: Advanced Learning Centres (ALCs) al
Page 99 and 100: ECONOMIC GROWTHOVERVIEW OF THE OUTC
Page 101 and 102: Both are showing signs of improveme
Page 105 and 106: MEETING LOCAL TRANSPORT NEEDSOVERVI
Page 107 and 108: OUR APPROACH: WHAT ARE WE CURRENTLY
Page 109 and 110: improving both internal and externa
Page 113 and 114: ole in the decisions that affect th
Page 115: placed on customer experience, resp
Page 119 and 120: progress of the Local Area Agreemen
Page 121 and 122: arrangements for each Local Authori
Page 123 and 124: CONCLUSIONBarnsley’s LAA reflects
Page 125 and 126: REFNO:D/N/SNI 4(D)NI 5(N)NI 6(N)NI
Page 127 and 128: REFNO:D/N/SNI 12NI 13NI 14INDICATOR
Page 129 and 130: REFNO:D/N/SNI 20(D)NI 21NI 22NI 23I
Page 131 and 132: REFNO:D/N/SNI 30NI 32NI 33(D)INDICA
Page 133 and 134: REFNO:D/N/SNI 40(D)NI 41NI 42NI 43N
Page 135 and 136: REFNO:D/N/SNI 50NI 51(D)NI 52INDICA
Page 137 and 138: REFNO:D/N/SNI 55NI 56(D)INDICATORDE
Page 139 and 140: REFNO:D/N/SNI 62NI 63NI 64NI 65(D)N
Page 141 and 142: REFNO:D/N/SNI 73(S)NI 74(S)NI 75(S)
Page 143 and 144: REFNO:D/N/SNI 81NI 82NI 83(S)NI 84N
Page 145 and 146: REFNO:D/N/SNI 93(S)NI 94(S)NI 95(S)
Page 147 and 148: REFNO:D/N/SNI 104NI 105NI 106NI 107
Page 149 and 150: REFNO:D/N/SNI 116(D)INDICATORDESCRI
Page 153 and 154: REFNO:D/N/SNI 127NI 128(N)NI 129IND
Page 155 and 156: REFNO:D/N/SNI 138NI 139(N)NI 140NI
Page 157 and 158: REFNO:D/N/SNI 149NI 150NI 151(N)NI
Page 161 and 162: REFNO:D/N/SNI 169(N)NI 170NI 171(D)
Page 163 and 164: REFNO:D/N/SNI 181NI 182NI 183NI 184
Page 165 and 166: REFNO:D/N/SNI 190INDICATORDESCRIPTI
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GLOSSARYTermDescriptionABGArea Base
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NRFNTAPCTPHSCEPPOPSAsPTERAGRHADSRSS
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BMBC 21: Barnsleys Local Area Agreement 2008-2011

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