BMBC 21: Barnsleys Local Area Agreement 2008-2011

performance has collectively improved in recent years, satisfactionlevels have remained static, if not dropped, creating some reputationalchallenges for Local Authorities, and other partners.Furthermore, it has also been clearly demonstrated that customers andcitizens who feel well informed about public agencies will be moresatisfied with their performance, making communication and feedbackat regular and timely intervals critical to service design, delivery andreview. This brings the focus of a Barnsley Brand and identity to theforefront, as the need to effectively and continuously promote Barnsleyand its offer to a variety of stakeholders, whether citizens, visitors orbusinesses, has a significant bearing on the growth/success of the areaand the resulting levels of citizen satisfaction.The priorities for improvement over the next 3 years of this outcomeare:-• Public Satisfaction• Branding• CommunicationA more detailed overview of each of the outcomes, and an outline ofthe approach to improvement over the next 3 years, is described frompages 31-116.26Barnsley’s Outcomes Framework Barnsley’s Local Area Agreement 2008-11