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2012 Full-year results: Presentation - Unibail-Rodamco

2012 Full-year results: Presentation - Unibail-Rodamco

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24FOCUS ON RE-INVENTING THE CUSTOMER EXPERIENCE4 Star labelDigital initiativesUnique line upof premium retailersNew shopping centrestandardsDining experienceIconic shop fronts• In <strong>2012</strong> the UR Lab launched a number of initiatives aimed at re-inventing the customer experienceand further strengthening the appeal of <strong>Unibail</strong>-<strong>Rodamco</strong>’s malls

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