2012 Full-year results: Presentation - Unibail-Rodamco

•In 2012 the Group considerably accelerated its digital strategy and developed all its digital tools in order to improve the customer relationship andreach exponentially more visitors. At the end of 2012, all of the Group’s shopping centres had an iPhone or Android app and a dedicatedwebsite (3) .•2012 saw a strong increase in the download and usage of its digital tools:• +525% increase in the number of iPhone and Android apps downloaded (1) to 1.3 Mn;• +278% growth in facebook fans (1) ;• +108% increase in website visits (2) in 2012 to 33.3 Mn visits;• +124% growth in the number of loyalty cardholders (1) .(1) Cumulative figures, as of January 15, 2013(2) Number of website and mobile site visits in FY-2011 and FY-2012(3) Except Aupark in Bratislava (Slovakia). Assets with more than 6 Mn visits p.a. and where Unibail-Rodamco manages the marketing budget. In terms of grossmarket values as of December 31, 2012