Yogurt - KeHE Distributors, LLC

Side dishes are like wingmen; their goal is to help the maincourse look good. Picture a baked chicken breast sittingalone on a plate. Imagine childhood without Mac andcheese. Ever try to eat try to eat meatloaf without mashedpotatoes? Boring, right? Now bring in your favorite wingman– a big scoop of rice, some creamy Mac and cheese, butterymashed potatoes. Suddenly that chicken breast is moretantalizing. Childhood memories bring smiles and thatmeatloaf doesn’t seem so bland anymore.In the last 52 weeks ending October 27, 2012 thecategory is showing 4% growth in dollars and posting over$287MM in sales – and that just with the natural and naturallyperceived items. Looking at each of the major retailerchannels separately, we see that the most growth is in theNatural retail channel (8%); although the Supermarket channelhas the most volume (74%).Side Dish sales by retail channelRETAIL SALES CHANNEL TY $$ SALES LY $$ SALES % CHANGE % TO TOTALSUPERMARKET $213,465,661 $207,338,045 3% 74%NATURAL $33,647,142 $31,183,873 8% 12%GOURMET $40,863,131 $38,535,677 6% 14%TOTAL $287,975,934 $277,057,595 4% 100%A Look at the Individual PlayersThere are six sub-segments of these wingmen: grains andrice dishes, meat alternative dishes, other entrées and mixes,pasta dishes, and potato dishes.Grains and rice dishes are grain-based entrée and side-dishmixes or shelf-stable, ready-to-eat cans/packets/pouches.All seasoned grain and rice products: pilaf, couscous, risotto,polenta, and seasoned rice mixes. Unseasoned rice andgrains (quinoa, etc) are located in our Beans, Grains, Ricecategory. Couscous and polenta are exceptions to this rule, allseasoned and unseasoned couscous and polentas are codedin this subcategory. Also includes Asian branded and flavoredgrain and rice dishes that may have previously been codedin the Asian subcategory. Meat alternative dishes includeeverything from meat alternative mixes, shelf stable cans, orany shelf stable entrée that includes a meat substitute. Veggieburgers, taco mix, TVP-based chili mix, canned links/sausages,gluten/seitan meat substitutes. Also includes Asian brandedand flavored meat alternative dishes that may have previouslybeen coded in the Asian subcategory. Macaroni and Cheesedishes are pretty simple, they include all macaroni & cheesemixes, including standard varieties as well as premium or‘adult’ versions (e.g. “3-cheese blend with shelled pasta”).The rest of the pasta-based entrees mixes are housed underthe Pasta dishes subcategory and include entree mixes orheat-and-serve cans/packets/pouches. Spaghetti-O typeproducts, Asian noodle mixes. And then there are the Potatodishes which are mixes or heat-and-serve entrees. Potatopancakes, scalloped/mashed potatoes, potatoes au gratin.Finally, everything that couldn’t be easily classified falls intothe Other Entrees and Mixes subcategory and includes thingssuch as dried egg dishes, taco dinners, refried bean mixes,Hamburger Helper, bean-based chili mixes. Also includesAsian branded and flavored entrees that may have previouslybeen coded in the Asian subcategory.If I were in need of a wingman, I’d definitely recruit fromthe Mac & Cheese subcategory. They’re not the largest subsegment,but they are showing the most gain in year overyear sales at 10%. Here’s a look at overall sales for each of thesub-segments:subsegment salessubcategory TY $$ SALES LY $$ SALES % CHANGEgrains & rice $143,867,898 $136,994,408 5%macaroni & cheese $81,630,381 $74,056,397 10%pasta dishes $36,729,813 $41,014,896 -10%other entrees $18,277,663 $17,487,686 5%meat alternatives $3,903,143 $4,200,888 -7%potato dishes $3,567,036 $3,303,320 8%TOTAL $287,975,934 $277,057,595 4%Source: SPINScan Combined Conventional, Natural, Gourmet, 52 Weeks ending October 28, 2012107 OnTREND May/August 2013