From the Cradle of CivilizationA fruit with its roots in antiquity, the olive rightfully has a center place on the modern table. An excellent, healthfulalternative or accompaniment to cheese and crackers, olives make a wonderful appetizer. Thanks to their rich taste andtexture, olives are also an increasingly popular cooking ingredient in main dishes, from poultry and fish to vegetarianstews. Olives are a great source of the antioxidant vitamin E, which is known to have health benefits.Kalamata OlivesOil Cured OlivesGreek Black OlivesCracked Green OlivesPitted Kalamata OlivesThese naturally delicious products are made from our ownauthentic recipe handed down over many generations.Once every year, at harvest time, we combine our freshlypicked natural produce with the finest natural spices toFrozen create an authentic, Spiral natural taste experience Piesyou’ll never forget. And we never use artificialwww.othenticfoods.comflavors or preservatives of any kind.The Bulgarian Apollo Spiral Pie is phyllo dough filled with deliciousspinach and feta cheese and prepared from a traditional Greek recipe.•Imported It is from prepared Poland with premium ingredients including fine white flour and•Ceres Certified rich white USDA cheese. Organic Enjoy the Items incredible taste of the homemade puffpastry and easy and hassle free storage and preparation.•Kosher Certified - Orthodox Union•Convenient Perfect Line for Pricing parties and a light meal. Enjoy hot or cold as a starter or asa main dish with a salad or salads like greek salad with feta and olives.Traditional Greek food is synonymous with healthy food. Based onfresh fruit and vegetables and centered around extra virgin olive oil,the Greeks once followed one of the healthiest diets in the world.
that olives do have some fat, but it's the incredibly healthymonounsaturated variety. Monounsaturated fats have beenfound to reduce the risk of atherosclerosis and increase HDL(good) cholesterol.Along with monounsaturated fats, olives are richin vitamin E, a fat-soluble antioxidant that neutralizesdamaging free radicals, along with polyphenols andflavonoids, which have anti-inflammatory properties.A look at the numbers…It is great to talk about how tasty the summer essentialsof pickles, relish and olives. It’s also nice to mentiontheir health benefits. As a retailer, I’m sure you are alsowondering about the “health” benefits these summeressentials can provide for your bottom line, too. Whenyou look at the dollar sales generated by Pickles, Relishand Olives in the last 52 weeks ending March 17, 2012,they contributed some $102+MM dollars and showed aslight increase of 1.0%. I’ll take it! One percent of$102MM is still one million!And when I took a look at the latest Mintel report onthe condiment category that came out in August 2012, Iwas pleasantly surprised to know that the Pickles, Relish andOlives subcategory is the largest subcategory for condiments.And they’ve shown and in the last five years have shown an8% growth!I’ve taken a look at these categories here at <strong>KeHE</strong>and how they are performing; and I’ve recently completedsome optimized planograms to ensure you are getting yourfair share of dollars. You have to remember, not only areconsumers looking for healthfulness, they are also looking foruniqueness. The optimized set that I’ve recently completedcovers it all. There are the staples (for our space – not thenational brands) and there are some new, interesting andunique brands and items, including Mezzetta, Giuliano’s,Sechhler’s, Harold’s and Wickles, just to name a few.To get more information, including the latest categoryreview and optimized planogram to help enhance your“summer essentials,” please do not hesitate to contact your<strong>KeHE</strong> account representative or you can even contact medirectly at maria.reyes@kehe.comSources cited: AC Nielsen 52 weeks ending March 17, 2012; Mintel, Condiments, US – August 2012; www.ehow.comMay/August 2013 ONTREND 39