Yogurt - KeHE Distributors, LLC

top 5 claims/attributes important to the purchase decision, by age, december 2010attribute 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+low/no sodium 34% 38% 37% 42% 42% 55%msg free 27% 31% 36% 37% 37% 46%low/no sugar 31% 26% 26% 33% 33% 44%low/no fat 24% 32% 24% 27% 27% 45%Size of package 29% 27% 33% 33% 29% 28%base: 1,045 adults 18+ with internet access who cook/prepare at leasthalf of meals in HH, and who use store bought sauces/marinadesSOURCE MINTELNatural InnovationNot only are consumers cooking at home more, they arelooking for more healthful products. Fifty-two percent ofcondiment users are interested in all natural, “free-from”products. Manufacturers are responding to consumer demandby introducing more healthful, and touting their natural and/or organic properties. According to Mintel’s Attitudes TowardHealthy Food – US, June 2012, nearly two thirds (63%) ofnatural/organic consumers buy and use natural/organic foodsbecause of the perceived health benefits, and nearly half(44%) say it’s because these products are more nutritious thanregular foods and beverages. What does that mean to you, theretailer? Make sure you that when you are updating – and nowis the time – your condiment sets, you are including a goodamount of natural and organic items as well as the best-sellingfavorites. If you’d like more information on the top-sellingnatural and organic condiment items available through theKeHE enterprise, please be sure to get with your accountmanager or sales representative; or you can contact medirectly at jim.zografos@kehe.comHappy selling!AU T E N T I C OBALSAMIC REDUCTIONSVigo Importing Co. • www.vigo-alessi.comMay/August 2013 ONTREND 85