Yogurt - KeHE Distributors, LLC

Two Pioneers,One Powerful PartnershipCalling gluten free a food trend would bea disservice. More accurately, it is a foodrevolution and game changer for millions ofAmericans who seek a healthier way to live.With Glutino and Udi’s Gluten Free Foodsleading the way, the $5.5 billion gluten freecategory has experienced astonishing successand shows no sign of slowing down.Between 2004 and 2010, the market for glutenfree products in the U.S. grew by 28 percent,and another 16 percent increase is projectedbetween 2010 and 2015. Udi’s and Glutinohave staked their claim as gluten free leaderswith 56 percent of category sales attributed tothese two brands in 2010.Smart Balance understood early on thepotential of gluten free. Over the last twoyears they acquired Glutino and Udi’s tocreate one powerhouse company. Thanks tothis partnership, consumers today can findgluten free offerings throughout the entiregrocery store to span all eating occasions frombreakfast to dinner, snacks, holidays and more.Taste: The Tie That BindsWhile Glutino and Udi’s will maintain theirseparate brand names under the SmartBalance umbrella, both companies rally arounda shared mission to deliver the best tastingfood on the planet.